Social Media Marketing
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Social media marketing is an effective way of interacting with potential and existing clients or customers. This can be done via social media platforms like Facebook, Twitter, and LinkedIn and ultimately help strengthen the connection you have with your target audience. Social media marketing, if implemented properly, has the potential to impact positively on brand recognition, attract more visitors to your website, and help get more customer loyalty.
It’s true that social media can be a powerful source of website traffic, but according to some studies, it only accounts for 4% of total website visitors! Facebook drives the majority (70%) of this figure, so effective content creation is key in order to keep people engaged and coming back for more.
For a successful social media marketing strategy, there are certain key elements to consider.
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