Hello, I'm Nigel Charig.
In addition to being a technical copywriter, I also have a background in engineering.
I have been writing promotional copy and technical content for electronics, electrical, and software technology companies since 2004. As a degree-qualified professional engineer (B.Sc. (Hons), CEng, MIET), and earlier career in embedded system design and industrial automation, I bring a wealth of copywriting experience to the table.
Are you looking for technical copywriting that ensures your marketing goals are met?:
Engage your prospects' engineers with your products
You are valued as a supplier by their decision-makers
I can help. Here’s how it works:
Wide-Ranging Brand Experience
During the past two decades, I have worked directly and through marketing agencies with major electronics, electrical, software, and electrical brands in the UK, Europe, and North America.
It is possible for me to rapidly grasp the key factors affecting your market - and then to use these insights to convince engineers of the products' innovative value, and also to convince project managers to buy from you.
Cost-Effectively Profiled, 'Ad-Hoc' Technical Copywriter Service
On an hourly basis, you can use my services as needed. There is no need for a retainer.
A True Extension to your Marketing Department
Working closely with your technical and commercial product specialists, I can develop the right story - and then collaborate with your graphic designers, SEO analysts, and other disciplines to finish it.
Market & Technology Research
Providing ideas and context for your articles by researching industry and technology trends and standards.
Product Evaluation
Evaluation of development kits and other electronic equipment, reporting back and writing up the results. It has even been my pleasure to test a location-dependent advertising display for bus installations.