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About us

Hello, I'm Nigel Charig.

In addition to being a technical copywriter, I also have a background in engineering.

I have been writing promotional copy and technical content for electronics, electrical, and software technology companies since 2004. As a degree-qualified professional engineer (B.Sc. (Hons), CEng, MIET), and earlier career in embedded system design and industrial automation, I bring a wealth of copywriting experience to the table.

Are you looking for technical copywriting that ensures your marketing goals are met?:

Engage your prospects' engineers with your products

You are valued as a supplier by their decision-makers
 
I can help. Here’s how it works:
 
Wide-Ranging Brand Experience
During the past two decades, I have worked directly and through marketing agencies with major electronics, electrical, software, and electrical brands in the UK, Europe, and North America.
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It is possible for me to rapidly grasp the key factors affecting your market - and then to use these insights to convince engineers of the products' innovative value, and also to convince project managers to buy from you.
 
Cost-Effectively Profiled, 'Ad-Hoc' Technical Copywriter Service
On an hourly basis, you can use my services as needed. There is no need for a retainer.
 
A True Extension to your Marketing Department
Working closely with your technical and commercial product specialists, I can develop the right story - and then collaborate with your graphic designers, SEO analysts, and other disciplines to finish it.
 
Market & Technology Research
Providing ideas and context for your articles by researching industry and technology trends and standards.
 
Product Evaluation
Evaluation of development kits and other electronic equipment, reporting back and writing up the results. It has even been my pleasure to test a location-dependent advertising display for bus installations.

Magazine Articles

Web Pages

Thought Leadership Articles

Blog Posts

Case Studies

White Papers

eBook

Press Release

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Articles/Press Releases

• 13/02/2024 - How do you really assign value to anything?
  I play golf regularly. I’m not particularly good at it, but I like it a lot. I have a selection of golf balls in my bag, ranging from relatively new good-quality ones to a few scuffed-up old practice balls. Logically, the newer ones are worth more than their well-worn ‘colleagues’.
• 15/08/2023 - How a case study can become a great marketing tool
  Industrial or business social media, and printed magazines, often publish case studies – sometimes called application stories – highlighting how a manufacturer’s product or service has been of benefit to one of their customers.
• 13/01/2023 - How technical copywriting can move customers down the sales funnel
  You have to lead your prospective customers along a path from initial awareness through to engagement and purchasing – and well-written, strategically placed content can help you every step of the way
• 13/12/2022 - An essential step to unlocking your technical copywriting’s full potential
  If you want your technical content to generate maximum benefit for your marketing campaign, setting up a process to coax out exactly the messages that need to be delivered is essential.

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Latest Reviews

Charig Associates

Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales. We are delighted with his input.

By Viv Huet of Cupio - 25 November 2022

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