Product Information

Digital Media

Stockcode:

Flymo

Challenge

Flymo asked us to help get their 2016 season off to a ‘flying’ start with new European collateral and a series of digital banner ads for use in the various markets. Key objectives were to drive the brand proposition of ‘Easier by Design’ whilst showcasing their range of lawnmowers and other product categories.

Solution

Our eye-catching animated banner ads feature various Flymo products with a strapline that reinforces their promise of speed as well as ease. New European product literature helps consumers choose the right lawn mower for their garden by clearly differentiating between the models. Key design features and convenience benefits are neatly summarised through imagery
and iconography.

Result

“DGI’s strategic approach to our collateral
has delivered informative brochures that differentiate the products in our range making it much easier for consumers to navigate. The key benefits are clearly communicated and indicate the value added features across our range of products. Feedback from our customers and consumers has been exceptionally positive.”

Marketing Manager Retail, Flymo

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About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

Brand Creation
Packaging Design
Brand Identity
Brand Strategy & Planning
Naming & Positioning
Point of Sale
Brand Communication
Digital Media

How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

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Company details for DGI

DGI