Product Information

Brand Strategy & Planning

Stockcode:

U-POL

Challenge

A global auto-refinishing business, U-POL had suffered from a lack of investment and strategic direction. Despite global distribution, excellent R&D facilities and first class product formulations, the business was perceived as dated and lacking quality. We were asked by the new team to help reposition the brand based on its heritage, quality and innovation credentials.

Solution

As a starting point for the transformation, we created a premium new identity together with the strapline ‘Driving Surface Perfection’. This neatly encapsulates both the company and the brand mission. Inspired by luxury car marques, the new U-POL identity is ‘forged’ from brushed steel on a background split by a curve to reflect the perfectly smooth bodywork of a vehicle. The new identity sits proudly on all packaging and collateral bringing a quality and consistency to the range.

Result

“DGI was the clear choice of agency to partner with in meeting our brief to transform all elements of the U-Pol brand. The biggest compliment that I can pay the DGI team, is that they effectively operate as an extension of our own marketing team. They listen, challenge, and respond with urgency, to meet the pace that we are generating in our business. The feedback from our customers & the market that we operate in has been overwhelmingly positive and this is now being translated into business results.”

Chief Marketing Officer, U-POL

« Return to product listing

About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

Brand Creation
Packaging Design
Brand Identity
Brand Strategy & Planning
Naming & Positioning
Point of Sale
Brand Communication
Digital Media

How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

Social media

Connect with Linkedin

Request Quote

Full Name: *

Tel. No: *

Email Address: *

Postcode: *

Select

Company Name: *

Address: *

Approx Budget: *

Town/City:

When do you need this product/service by: *

County:

Description: *

You are likely to receive better quality responses if you enter a detailed description.

Approved Business takes no responsibility for services that are provided by others as a result of you using this service.

Company details for DGI

DGI