Product Information

Creative Packaging Design

Stockcode:

Hovis Fruity Nibbles

Challenge

We worked with Fox’s Biscuits to create a new snack product under the Hovis brand. The
packs had to reflect the ‘permissable snack’ positioning of the product. They’re a treat, but with real fruit pieces and the goodness of wholemeal flour, not such a guilty one.

Solution

We created the name, branding and packaging to communicate the products ‘healthier’ positioning and reflect the strong Hovis brand values. The sunny colours and farm imagery reinforce the Hovis heritage and real fruit photography gives taste and flavour cues. The tractor and banner device neatly tell consumers it’s the perfect ‘anytime snack’ whilst the wholemeal device reinforces the wholewheat benefits.

Result

“DGI delivered great work on this project. From quite an exploratory brief, they really grasped what we were looking to achieve and worked collaboratively to reach an end result that looks fantastic on-shelf and has clear differentiation within a cluttered category.”

Fox’s Senior Marketing Manager

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About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

Brand Creation
Packaging Design
Brand Identity
Brand Strategy & Planning
Naming & Positioning
Point of Sale
Brand Communication
Digital Media

How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

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Company details for DGI

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