Product Information

Packaging

Stockcode:

Raptor Aerosols

Challenge

Following the roaring success of Raptor Protective Coating in the USA, our brief was to create dynamic packaging for a new range of aerosols that had all the Raptor values of toughness and performance. They needed to clearly communicate the usage areas (making them easy for consumers to shop) as well as having huge standout in a noisy cluttered category.

Solution

We combined the vibrant Raptor green with a series of bespoke key visual assets designed to demonstrate where the product is used and what job it’s for. These were created from scratch mainly through CGI rendering process. This included ‘the Raptor jeep’ which is a fully adjustable, ownable image that can be used across all Raptor communication. We utilised a font with tough visual cues to communicate performance and white on the graphite grey gives excellent standout.

Result

Result: “DGI have clearly captured the essence of the RAPTOR brand in the new aerosols range. The bold imagery clearly signposts to the consumer what the products are for and the RAPTOR green gives real standout on shelf. The reaction from retailers has been very positive and this new range successfully extends the RAPTOR brand into new product areas, and helps reinforce the brands strength in the “tough repair” category”.

Peter Hunt – Global Category Director, U-Pol

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About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

Brand Creation
Packaging Design
Brand Identity
Brand Strategy & Planning
Naming & Positioning
Point of Sale
Brand Communication
Digital Media

How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

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