Who We Are
Digital Clarity is a leading provider of marketing consulting and advisory solutions, empowering businesses to achieve their marketing goals through strategic insights, innovative use of technologies, AI, and exceptional customer service. With a strong track record of success and a commitment to delivering tangible results, Digital Clarity is at the forefront of driving marketing change, driving growth, and creating lasting value for its clients.
The Problem We Fix
The challenge is real!
Albert Einstein said – “If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.”
One of the world’s greatest thinkers and innovators has nailed the challenge. We all go for the source. Trying to fix the problem as opposed to dealing with the symptom.
In marketing, this is highlighted by the fact that most campaigns don’t achieve their desired outcome and, in many cases, simply fail. This is a self-perpetuating marketing circle of fear.
Marketing is Not Aligned to Business Goals
Companies need a level of instinctual humility, and focus on aligning intellect with the heartfelt root that may cause barriers to growth.
The Questions That are Never Answered are:
Who they and the company really are
What makes them different
What their offering actually is
Where the value lies
You have a perception of what your business is but like 95% of organisations, they shape their communication into what they think their customers want.
Outcome
No brand value - so creates lack of trust
Offering is the same as everyone else - so end up competing on price
Disconnect between sales and marketing
Lack of quality leads, in many cases, no leads at all
Employing an agency, not knowing the questions to ask and thinking the agency understands. The agency doesn’t care.
The Questions We Answer
Where should we spend our budgets for the best return?
What marketing is and isn't working?
What type of content should we be producing?
How do we get to page one of Google?
Should we be using Twitter or Facebook?
How do we get more leads?
How do we make our marketing more efficient?
Why aren't we winning new business?
How We do it
Quite simply, our process addresses and helps clients fix this problem. How? We address these core fundamentals and help companies build a strong strategic game plan, with clear areas of focus, milestones, and where required, bring in our network of experts to fix areas within the plan.
Though our programmes are bespoke they follow the core process below.
Our Process & Deliverables
Stage 1 – Diagnosis & Discovery
Stage 1 is our discovery and diagnosis. This allows us to understand where you are now and help shape where you want to be.
Stage 2 - A workable game plan
This is where we translate objectives into actions. This will identify practical recommendations that we have diagnosed together and will share how best to implement them. It will be aligned with what has come out of the Diagnosis Workshop session.
Stage 3 – Execution
This is where we put the strategy into action. We work with you to implement the game plan and set clear next steps, goals, and milestones – as required.
https://www.youtube.com/watch?v=z7p6pzROrNY
Learn more - get in touch.
approvedbusiness.co.ukDigital Clarity Tel: 01483 338 270
