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We established Optima Training in 2003. We wanted to work with people who shared our values and behaviours so we could build a successful business. For us, success was measured by being able to look ourselves in the mirror and like who we saw, finding the right balance between work and play and still be doing this ten years from now. That was nearly twenty years ago. Not much has changed. Just that now, when we look in the mirror, our experience is easier to see.