Your Guide to Point of Sale Campaign Coordination
21 April 2008
point of sale, display and promotional products
While vast sums of money are invested each year in television, radio and print advertisements, in-store promotions and point of sale campaigns have been proven to be highly effective in luring spur of the moment shoppers and encouraging brand loyal customers to try new products.
If you’ve been searching for a way to create a lasting impression on your customers and increase sales, creating an in-store advertising campaign using media banner stands and exhibition display stands is a cost-effective reliable advertising method that guarantees results.
Using an exhibition display stand to advertise a sale or a media banner stand to help introduce a new product can be very effective in successfully influencing your customers while they’re in your store.
According to ACNielsen, in-store displays are one of the most successful types of advertising. In fact, one study showed that by setting up multiple displays in grocery stores, grocery retailers were able to increase product category sales by 35%. When embarking on an in-store promotional campaign, it’s important that your campaign be well planned and well executed in order to be effective.
Here are a few tips to help you use media banner stands and exhibition display stands to create high impact, results-driven in-store promotions and point of sale campaigns.
Establish an objective.
Decide early the desired goal of your promotion. Do you want to use an exhibition display stand to introduce a new product or service, or to advertise a sale on select items? Do you want to use media banner stands to help you increase brand awareness and drive sales? Will your display coincide with a specific holiday, season or major advertising campaign? Once you establish your objectives it will then be easier to gauge the success of your promotion.
Select the exhibition stand that works best for your campaign. Once you’ve determined the objective of your in-store promotion or point of sale campaign, it’s time to decide what type of media banner stand or exhibition display stand would be best for your campaign. Free standing floor displays are one of the most successful tools used in store advertising, therefore media banner stands and exhibition display stands are effective and reliable choices for in-store promotion and point of sale advertising.
In addition to helping you make a big impression on consumers, banner stands and exhibition stands are cost-effective, easy-to-assemble, and can be easily moved, modified and stored as required. Media banner stands can be used for placing advertisements prominently in the store, while banner stands with tiered display stands or dump bins are perfect for stocking the product or product information adjacent to the advertisement for increased effectiveness.
Engage the customer.
It’s important that you use bold, eye-catching graphics that will focus the customer’s attention on the product. Be sure that both the graphics and message in your advertising campaign compliment the brand image of the product as well as your store’s image. When using banner stands with accompanying dump bins, be sure to brand the dump bin as well to complete the look of your display.
Capitalize on visibility.
Be sure to place your banner stand or exhibition stand in highly visible, high-traffic location. Displays announcing price reductions work well when set up at the ends of the shopping aisles. Placing your display near the checkout stand is also effective for grabbing the attention of impulse shoppers. Stock enough products. Often retailers underestimate the success of their in-store advertising campaign and don’t order enough of the product that they are promoting. When using banner stands and exhibition stands to advertise products, be sure that your store is well stocked and that dump bins are refilled regularly.
About the Company
Media Displays Solutions Ltd. have over 25 years experience in the point of sale industry delivering bespoke solutions to in-store marketing requirements. The company has a comprehensive range of point of sale, display and promotional products, including banner stands, exhibition stands, exhibition display stands, newspaper stands, magazine stands, leaflet Holders, media displays solutions and so on. The team is available to give you expert advice and assistance.
For more information, please visit www.mediadisplaysolutions.co.uk.
