Commoditization and the Strategic Response
18 June 2008
New book discusses the affect we all face with commoditization.
Andrew Holmes has written a groundbreaking book called the ‘Commoditization and the Strategic Response,’ which outlines the very real and apparent danger of commoditization to every corporation and white-collar worker.
The book begins with the issues surrounding commodities we are more familiar with such as coal and cotton, then moves on to describe how commoditization now affects entire industries and is quickly impacting on the lives of professional classes.
The evidence is persuasive and paints a clear picture of the how far reaching commoditization really is. Holmes also explores how organizations have to take commoditization into account when writing their strategy and then explores the implications for skills, attitudes and behaviour.
Holmes not only examines the escalating situation but presents a series of strategies for avoiding the risks and even exploiting the opportunities it will present. He also advises how corporations and businesses should respond in worst impact situations. As an ever growing threat, ‘Commoditization and the Strategic Response’, could be an invaluable companion to address the challenges ahead.
This book is normally priced £55.00 AJP readers can get a 20% discount by quoting SW/AJP07 when ordering. For further information and full contents please follow this link http://www.gowerpublishing.com/isbn/9780566087431
Released By
Gower Publishing
