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Unused Space on Gondola Ends is No More with the Sidekick™ Max

22 September 2008

An innovative modular cross merchandising unit called the Sidekick™ Max and which enables retailers and brands to get the maximum benefits the underused space on gondola ends.

At a time when it is more important than ever for brands to stand out on shelf, the Sidekick™ Max provides a creative yet economical means of attracting the attention of the consumer and increasing impulse sales.  Through careful deign, the unit hopes to achieve what no unit currently can- an economical, easy and attractive solution to display merchandising.

The unit comes flat-packed and can be assembled in seconds.  Its standardised size offers further convenience, whilst the modular nature of the Sidekick, along with its range of accessories, provides stores with a flexible solution that will drive sales in an area that is usually either unused or is difficult to merchandise well.

Accessories available include shelves (each capable of holding 8kg worth of product), hooks and front risers, along with top signs and side panels for customising the display and creating greater impact.

Hannah McKinnon, Marketing Controller at HL Display UK Ltd, comments: “Sidekick proves once again that at HL Display we truly understand the needs of both retailers and brands.  The unit is not just an innovative, flexible solution for the problem of how to address wasted space in store; we have been mindful of cost during the design and manufacturing process, so the Sidekick also offers fantastic value for money.  We believe that it will make secondary placement cheaper, easier and far more effective in the future.”


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