How Partnering with Like Minded Businesses Can Help Weather the Crunch
21 October 2008
Creating partnerships with complimentary businesses can be the key to surviving the credit crunch and expanding your client base.
‘Partnering’ with other businesses involves actively supporting another service that is complimentary to your own. Even a service in competition with you business can be beneficial if for example you need support with excess workloads and a wider skill base.
Joint marketing and promotions are also an excellent way of establishing partnerships, offering your clients extra, saving on costs, and broadening your reach.
If for example you are a web designer, partnering with copywriters, pr specialists, printers and business development companies could provide you with excellent leads that may otherwise been elusive to you. You may even be able to offer your services to a company at a discount rate and allow them to front your service to their clients.
Andrew Fairhurst of Urban Fencing has experienced the benefits of partnering with DSM Fencing “We linked to provide a brand new sport facility for Norcross Football & Tennis club in Thornton Cleveleys. Partnering with good contractors provides the client with the assurance and trust needed when undertaking any contract, it is so important to lay a good platform down.” He goes on to say “sales have increased two-fold over the last 6 months, predominately due to investment and link with some of the best contractors in the fencing industry.”
Linking with partners can also gain you credibility- linking with a business with a good reputation helps lend you the same. Scott Belansky of Behance said in an interview with Small Business Trends ‘Nothing beats the value of committed partners that are generating early revenues and opportunities for your business.’
Picture to Left: The Fencing for sports facility at Norcross Football & Tennis club in Thornton Cleveleys
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