Tiflex re-launch Treadmaster Marine
29 April 2009
2008 proved to be a very busy year for the Tiflex marketing dept. with the relaunch of the Treadmaster Marine range of products.
A new identity was launched to replace the dated branding, and new product packaging, dedicated website and even new products are all part of the new look Treadmaster range.
The new Treadmaster website live during 2008, and continues to improve month on month. 2009 saw the completion of the website, however new things continue to be added almost weekly.
Tiflex attended several exhibitions in 2008 to spread the word about the new branding and product range. The most prominent was the prestigious Southampton Boat Show, a first for Treadmaster as an exhibitor, which proved to be a great success. The new products and branding went down a storm with visitors and even some other exhibitors.
The most exciting new product in the range is ‘Atlanteak’. 3 grades of materials designed to give the appearance of Teak decking but with the added benefits of being much longer lasting, comfortable underfoot, cost effective, easy to install and even fire retardant for interior use and use on commercial vessels such as cruise liners, where fire regulations are strict.
Tiflex are also attending Seawork working boat show in Southampton and METS in Amsterdam, which along with the Southampton Boat Show, have helped raise awareness of the brand and update people that are already familiar with the brand, that things have changed, but that the original products are still going strong.
