Signage: the visual assets that create a brand image
13 January 2020
Signage has a critical part to play in creating a visual image for your brand that’s consistent and eye-catching for your customers
When you’re creating a visual image for your brand, your signage is of critical importance. It’s the way you identify yourself through your visual assets and create a unique experience for your customers that always gets you noticed.
What are visual assets?
Your logos, branding colours, graphics and more are counted as your visual assets and help to showcase your business in a clear and direct way.
Your visual assets are the way you present your brand and show a clear visual perception of what's on offer.
Why signs are important
Whatever the image of your brand, your signs should convey it in a clear and consistent way. Branding, colour palettes and logos need to follow through in a way that reinforces customers’ brand perception and trust.
Your visual assets need to be a clear reflection of your product and the ethos of your brand. Get it right and you’ll create expectations for your customers and set yourself apart from the competition.
The right signage
The right signs allow you to deliver your branding message anywhere. At The Sussex Sign Company, we’ll advise you on visual assets that create a strong brand image and maximise the return on your investment.
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