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Winterhalter in dishwasher giveaway

29 July 2009

Restaurateurs, chefs, publicans, catering managers and other hospitality professionals invited to complete on-line questionnaire.

While nothing can be 'perfect' in practice, that has not stopped advanced warewasher specialists Winterhalter from trying to perfect its award-winning range. Now, after a flurry of groundbreaking technical advances in the last couple of years, the company is running an online survey asking caterers around the world what they are looking for in the perfect 'dream machine' warewasher.

"As manufacturers we've spent a lot of time and money on taking washing technology to a new level," said Paul Crowley, UK marketing manager. "We've worked on all areas including energy use, running costs, water consumption, hygiene, environmental impact, robustness, ease of use, and in particular, the pursuit of the perfect wash. We are now working on the next generation of dish and glass washers, and want to be sure we are giving the market what it needs. So we have to focus on what caterers are thinking and actually looking for. What are their priorities in dishwashing? What do they want to see improved?"

The survey, being conducted simultaneously around the world, can be found on www.my-dream-machine.biz. It invites restaurateurs, chefs, publicans, catering managers and any other hospitality professionals to complete the simple on-line questionnaire and have a say in the future of warewashing.

Those that fill in the questionnaire will have the opportunity to win one of 25 undercounter glass or dishwashers worth up to £6000. The winners will be chosen at random from all the responses. Paul added; "We aren't making any prediction of the survey results, but it's an opportunity for catering professionals to directly influence research and development in catering technology - and win a dishwasher into the bargain."

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