Planning events in the current climate
19 July 2021
With the easing of Government social distancing restrictions, the planning of live in-person events has finally become a reality.
The pandemic switch to online virtual events provided an alternative but has not diminished the appetite for personal interaction and networking that only a live event can bring.But how do you offset the cost of reduced attendees with extra staff and other Covid related expenses, such as sanitation or badge scanners?
- Hire – To keep your budget lower you can hire shell scheme stands, modular kit, stand display items and furniture with the option to cancel if your event does not go ahead.
- Get Flexible – If you are buying a stand, consider a modular option. The adaptable frames can be reused for all your events and scaled to create new shapes and designs without any further investment.
- Go Hybrid – If you have already invested in the technology, keeping a virtual option for a live event will help gain a larger audience reach and boost ticket sales.
- Get Sponsored – Hand sanitizer stations, masks and floor stickers can all be sponsored by partners and exhibitors and their logos or branding added.
- VIP – Offering higher priced tickets that offer an exclusive package can increase your profits.
- Downsize - Smaller scale events may work for a reduction in numbers, we have already seen a rise in local events through our poster board hire this month.
- Retrain – Stand staff will need to learn how to approach and engage live event attendees who may not be as comfortable venturing on to a crowded stand or shaking an outstretched hand as they once were.
- Negotiate – With an annual package the more events you run the less you spend, can include stand design, build at venues and storage.
Contact the team at SD Displays on 01628 673864 to discuss your challenges.
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- 14/09/2020 - Is Bigger always the Way to Go? How to Really Stand Out at an Exhibition.
- 03/08/2020 - Kent Tattoo Convention was a Great Success!
- 04/06/2020 - Our year so far...
- 03/03/2020 - Making the Most of your Venue - Why you Should Choose SD Displays
- 05/02/2020 - Preventing Disasters to Ensure a Fantastic Event
- 03/01/2020 - Providing Boards for the UK & International Veterinary Vaccinology Network Conference 2019
- 13/12/2019 - SD Displays Win Award For Best Event, Print & Promotional Company
- 25/11/2019 - Shell Schemes for University Freshers Fairs
- 04/11/2019 - The Bigger the Better - SD Displays is Moving
- 04/11/2019 - What the Longest Existing UK Exhibitions Business has Learned
