Videos and Social Media
05 May 2022
Spending weeks in self-isolation and home-working has forced many of us to learn new skills; some frivolous gaming skills but also other useful business skills to take back to ‘the office’. Our almost total dependence on digital media during the coronavirus crisis has encouraged firms to seriously review how they use this technology and the benefits it could deliver.
Many industries used video on their Websites and social media platforms long before the coronavirus crisis; the professional and regulated sectors have been less enthusiastic.However, lock-down isolation has re-ignited the debate on the value of video and social media marketing. Published on YouTube, private and business videos are being uploaded in ever increasing numbers. The combination of sound and moving images cause emotional and lasting responses from site visitors and are one of the most cost-effective ways to draw attention to businesses from a wider audience on Websites and social media.
Video has long been heralded as one of the most effective ways to promote a business online. It is perfect for a Website, on a specific service or Home page.
At the same time videos run well on social media platforms to engage audiences and drive enquiries and quote requests to Web pages. Google, Bing and the others love it too and will give video content top billing. There is plenty of evidence to show that audiences who watch Web and or social media videos are far more likely to buy the services on show.
Videos come in many shapes and sizes, so a style is needed. Some will choose a face to face interview with the owner or manager talking about the business and or its services, some will adopt an ‘explainer’ style, some will show-off past successes with client testimonials and some will discuss the merits of their services as a whole.
Videos can be published to Websites and increasingly social media accounts where they can be more selectively targeted. Social media such as Twitter, Linked In, Instagram, Facebook and YouTube each warrant video input and are powerful ways to ‘broadcast’ a firm’s services well beyond its existing audience through ’sharing’ content.
Text heavy Websites are increasingly turning to video to deliver their messages. A 60 second video can say an awful lot about a business and in an engaging way. Statistics show that Websites that include video receive longer visits and are 50 times more likely to be ranked on Google’s first page.
The Bureau creates videos and their scripts, fully animated, with a voice over displayed text to suit most budgets. The scepticism of insurance, financial and legal firms to promote themselves in this way is diminishing and a growing number of firms are doing more than just dipping their toes in the water. Digital media has become an essential communicator during the coronavirus crisis with firms more enthused about the medium.
Video for a Website and or social media platform promotions is beginning to be seen in a better light. Why not connect your mobile, social media and Web presence into one voice in front of your audience? All remain cheaper than any conventional marketing methods.
Contact us for advice and quote for video and social media marketing Phone: 01342 301325 Email: thebureau@the-bureau.co.uk
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