Insightful UX Statistics to Know for 2023
23 August 2023
User experience (UX) is essential for effective and successful websites, landing pages, and applications.
Well-designed and easy-to-navigate pages help streamline user behavior, guiding them to perform the desired action on your site.On the contrary, confusing and cluttered pages drive visitors away from exploring your website deeper; and force them to find a more straightforward solution with your competitors.
UX entails a variety of design, usability, branding, and function components of your web presence — and combined, they all impact the success of your digital business.
To help you tailor your website to the needs of your audience —and therefore grow your brand — we have gathered the must-know UX statistics for 2023.
Explore the latest UX stats, discover emerging trends, and apply these valuable insights to boost your business success.
#1 9 Out of 10 First Impressions Relate to Website Design
94% of site users, to be precise, judge your brand's credibility based on the looks of your web presence, according to WebFX.
First impressions matter — and in the online realm, customers will likely get acquainted with your business via your website.
To ensure your site makes a powerful first impression, build a sleek web presence that nurtures a valuable user experience.
#2 Website Visitors Stay 88% Longer on Pages with Videos
Video content is all the hype nowadays — and the trend has spread from social media to websites.
Videos owe their appeal to their greater accessibility compared to text and the potential to concisely sum up web page content.
Leverage the power of video to engage site visitors and entice them to learn more about what you offer.
#3 Half of Users Leave a Mobile-Unfriendly Website, Even When They Like the Brand
Poor UX can cost you valuable business — even when users like the product/service you offer.
Mobile-friendliness is the norm in contemporary web design, and users are not fond of pinch-to-zoom practices in 2023.
Ensuring your website is mobile-friendly and works seamlessly across all devices is the foundation of building strong customer relations.
#4 User is almost 300 Times More Likely to Climb Mt. Everest Than Click on a Banner Ad
This witty stat from Themeum just goes to show that the days of banner advertising are long gone.
Banner ads clutter the website, contribute to the site's design appearing outdated — and, most importantly, users rarely click them.
In case you wish to promote something on your website, alert bars may prove a more effective and eye-appealing alternative.
#5 65% of Visitors Refuse to Fill out a Form Requiring Too Much Personal Info
Users are increasingly concerned about their privacy online — and their apprehensions extend to filling out website forms as well.
According to recent statistics by KoMarketing, 65% of website visitors would leave a website that asked them for too much personal information.
To avoid driving away visitors who are a step away from converting into satisfied customers, keep your forms short and ask only the necessary questions.
#6 Over Half of Users Want Personalized Content
The complete opposite of the previous stat is the fact that 54% of customers report seeking out brands that provide them with content personalized to their interests.
Personalization has already been among the leading UX trends, and AI-powered tools will undoubtedly boost content that is more tailored and user-friendly.
It just goes to show that not all users are the same and that balancing out different UX expectations is a job never done.
#7 Loading Time of Over 1 Second Yields Bounce Rate Increase by 123%
Slow website loading is a great way to frustrate visitors and make them leave your site without ever coming back.
Internet users are accustomed to everything online working smoothly and fast — and a site that is not so unsurprisingly experiences high bounce rates.
Follow good UX practices to minimize page load speeds and motivate site visitors to move beyond just the landing page.
To Sum Up
The relationship between UX and your website success is simple — the better the user experience, the more converted leads.
However, creating a web presence that ensures a great experience for all your users is not as simple.
While good UX practices such as fast loading speed and mobile-friendliness are pretty straightforward and easy to implement, others — like intuitive design and level of personalization — are more challenging to nail for every individual site visitor.
Luckily, you can always rely on the help of experienced professionals and leverage their industry expertise to maximize your website user experience.
On DesignRush, the leading B2B marketplace for connecting brands and digital agencies, you can discover top-performing web design agencies from across the world.
Fine-tune your search for the ideal agency partner from a particular country and city, the agency's budget, team size, industry strengths, and much more — and build the best website for your audience.
