Standing Tall and Turning Heads: Why Big Brands Use Giant Props in Their Marketing
19 December 2023
Let's face it, we're all a bit ad-weary these days, aren't we? Whether we're scrolling away on our phones or taking a stroll down the high street, we're bombarded with ads left and right.
So much so, we've become pros at tuning them out. Brands, sensing our indifference, are increasingly focused on crafting experiences that resonate with us emotionally. Because let's be honest, we might forget a snazzy tagline, but we're much less likely to forget an experience that really made us feel something special. That's where the magic of giant props waltzes in.Giants Stand Above the Clutter
Imagine walking through a shopping centre and coming face-to-face with a towering replica of your all-time favourite chocolate bar or seeing a gigantic logo perched atop a city building. Now that's a head-turner!
First, these mammoth sculptures grab our attention simply by their sheer size. Who wouldn't stop and gawk? Then they win us over with their impeccable craftsmanship. If it looks like the real deal, only super-sized, we're sold.
Snap, Share and Engage
But there's more! Giant props are like social media goldmines. They make fantastic backdrops for selfies and group photos, sparking chatter online and bringing that much-coveted user-generated content into the mix. And if there's a pop-up event happening nearby? Even better. The prop acts like a magnet, drawing us into the experience and making us part of the story. It's a little like social proof; if we see others engaging with a brand in a fun and meaningful way, we're more likely to hop on the bandwagon ourselves.
Case Study 1: A Giant Toast to Pimm's Creative Flair
Remember Stagecraft's Giant Pimm's Glass Prop? Created to a towering 3 metres, this was no ordinary glass - it was an icon of British summer. Designed for Pimm's’ summer promotion in London, this colossal cocktail glass did more than just advertise—it became a hub of activity.
Tourists and locals alike flocked to its location on the River Thames, not just to see the giant glass, but also to pose for photos, share on social media, and engage in Pimm's' pop-up event. In essence, it served as a billboard, a photo backdrop, and an event all rolled into one. It perfectly encapsulated the experience of enjoying a glass of Pimm's and Lemonade on a beautiful summer day in the British capital.
Case Study 2: Turning Pop Culture into Props: Percy Pig
And let's talk about fun, shall we? Marks and Spencer's giant Percy Pig was one of the most fun projects we at Spur Creatives have ever worked on. Placed atop their new M&S store in Stevenage, this 4-metre-high iconic pig wasn't just eye-catching—it was a conversation starter, a photo backdrop, and a headline-maker all in one.
Designed and created with immense craftsmanship from the initial sketches to its fibreglass finish, Percy Pig easily became a local sensation delighting fans of all ages. (Of course, our engineers made sure he was safely anchored, so there's no flying pig scenario.)
The Takeaway: Go Big or Go Home
So, if you're looking to make a marketing splash that's bound to be remembered, a giant prop might just be your ticket to unforgettable brand experiences. After all, in a world full of clutter, sometimes going big is the best way to stand out and be seen.
Curious about how giant props could give your brand the spotlight it deserves? Feel free to reach out to our prop maker specialists!
Other Press Releases By This Company
- 14/03/2024 - Crafting History - Prop Making for Museums
- 19/12/2023 - From Carved Pumpkins to Pirate Ships: A Prop Maker's Take on Halloween's Grand Evolution
- 19/12/2023 - Creating Unforgettable Events: The Power of Props
- 07/12/2021 - Introduction to the World of Giant Props
