Optimise Your Signage for Summer!
09 August 2024
Now summer holidays are in full swing, many leisure and tourism businesses will be experiencing peak visitor numbers.
While this is a busy time for all, it can also be the perfect opportunity to assess the effectiveness of your signage.Navigation and Wayfinding
In the busyness, take a moment to pause and reflect... How effective is your signage? Are there bottlenecks or blind spots where guests often ask staff for directions? Are signs obscured by overgrown greenery? Can visitors easily find the car park, entrance, toilets, and café, or are they confused by unclear or missing signs?
Engaging Signage
Effective signage is crucial for guiding visitors and boosting engagement. Does your signage help you capitalise on high footfall with strategic promotions? Are your roadside signs prominent and appealing to the right customers? Would illuminated signs or bollards improve visibility?
Time For Upgrades
If your signs look tired, faded, or in need of repair, it can be off-putting for visitors. We can help with maintenance, planned upgrades, or new signage for next year’s summer season. This is also a great opportunity to switch to more sustainable options for a fresh look with low-maintenance benefits.
Through Visitors' Eyes
This summer, take a step back and observe your venue through visitors' eyes? This will help to identify which signs are effective and which may need attention. By pinpointing areas for improvement, you can significantly enhance the visitor experience and ease workloads for staff during busy times.
FREE Signage Consultation
Consider booking a free consultation with our friendly team to plan ahead for next years summer season. We can provide guidance on all signage formats, materials, sustainability, customisations, or even a completely bespoke solution.
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