New from Gower: Making Ecopreneurs

21 July 2010

Bringing researchers, policymakers and business people up to date with the latest developments in the world of ecopreneurs.

'...must reading for researchers, educators, students, policy makers, and practitioners. Global in scope, it has the ability to speak directly to you about the world of sustainability, entrepreneurship, and business across timeless text and compelling cases.
Professor Schaper has assembled an outstanding array of chapter authors writing on topics that are both timely and informative. Whether you read it cover it cover to cover or jump around from chapter to chapter, my bet is you will want to read more.

' – Charles H. Matthews, PhD, Distinguished Teaching Professor, University of Cincinnati, Past President, International Council for Small Business (ICSB). The first edition of this book looked at the emergence of 'ecopreneurs' – environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues.

These green entrepreneurs have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This new edition continues the examination of what distinguishes these green entrepreneurs from others.

It draws on a diverse range of case studies embracing examples of both successful and unsuccessful ecopreneurial ventures on at least four continents. Contributions have been updated and a number of entirely new chapters describe sustainable business projects in places ranging from the USA, India, Western Europe, UK, Australia, central America and New Zealand.

Making Ecopreneurs, second edition, charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship, to policymakers within governments and NGOs, and to those running businesses. This is the latest title in the Gower Corporate Social Responsibility Series: www.gowerpublishing.com/CSR. Making Ecopreneurs: Developing Sustainable Entrepreneurship is published by Gower on 8th July (for more information see: www.gowerpublishing.com/isbn/9780566088759). It is avaliable in hardback, priced £60.

Released By

Gower Publishing