Mermaid to launch new identity at Expo
05 April 2007
Mermaid is the ultimate waterproof wall panel system. It is suitable for shower enclosures, domestic steam rooms and full bathroom installations.
Anticipation is building for one of the UK’s premier bathroom and kitchen trade exhibitions.
The Bathroom and Kitchen Expo will take place on 13-15 May 2007 at London’s ExCel.
Some of the industry’s major suppliers are exhibiting and thousands of visitors are expected to attend over the three days.
Norske Interiors U.K. Limited is preparing to steal the show with its range of Mermaid waterproof wall panels. The ultimate waterproof wall panel system can be used in shower enclosures, domestic steam rooms and full bathroom installations.
The decorative panels, which incorporate ‘Click-Seal’ profiles, are guaranteed to be leakproof and watertight for ten years. They are also resistant to condensation and mould penetration, and do not chip, flake or peel. There are currently 42 colours in the Mermaid collection available across three ranges: Tropical, Coastal and Metropolitan.
Mermaid is widely recognised as the brand leader in this market sector and Norske Interiors is aiming to further strengthen its position in 2007. As part of the ongoing development of the product, a striking new identity has been created for the Mermaid brand. This will be unveiled for the first time at the exhibition.
“For the past few months we have been creating a fresh new look for Mermaid,” says David Beach, General Manager of Norske Interiors. “The brand is well established in the industry and we have a comprehensive dealer network throughout the UK. We are now focusing on the image of the brand and potential new marketing and sales opportunities. A detailed market research programme has also been undertaken to ascertain the latest and forthcoming trends. The results of this will help us to create our next series of decors. This is an exciting time for the company and we are looking forward to welcoming all of current and prospective dealers onto our stand.”
