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Illuminating Bespoke Couches

08 October 2013 | Plinth Medical

Illuminating Bespoke Couches For Imagine Spa

The health spa market is one of the fastest growing leisure sectors, with an estimated 22 per cent increase in the number of spas worldwide, from 71,600 five years ago to 87,000-plus today.

One UK brand that is riding this upward trend is Norwich-based Imagine Spa, which operates upwards of twenty spas across the country and boasts a number of hotel-based facilities, including such notable names as Hilton, Marriott and Radisson Edwardian.

High quality, heavy duty couches are central to many spa treatments, such as massage and body wraps, and specialist British manufacturer Plinth 2000 has already supplied more than sixty of its purpose-designed PRO3 three-section models to Imagine Spa. Latterly, it has developed a bespoke couch incorporating a waterproof LED accent lighting unit on the base frame, enabling clients to lie face down and gaze through the breathing aperture at flower-filled water bowls illuminated by gently diffused light. It’s one of those small ‘wow factors’ that capture customers’ attention and help differentiate Imagine Spa from rival brands.

A spin-off from the same company’s Fitness Express chain of health clubs, itself with a market presence of around 25 years, the Imagine Spa concept was first developed by Dave Courteen and his business partner in 2007 and has grown strongly since then. Central to its style of operation are time-based day spa visits, in which its professional therapists talk clients through the available spa treatments and therapies, then prescribe the most beneficial programmes, supported by skincare and wellness formulations from the leading product houses.

In line with a predominant spa industry trend, a growing number of Imagine Spa facilities are sited within hotels, as part of their health and leisure amenities, significantly enhancing guests’ stays and strengthening brand loyalty to the hotel. An on-site spa also boosts weekend occupancy, brings incremental client spend and repeat visits for both the hotel and Imagine Spa, with many hotels now promoting fine dining and spa treatment packages.

The PRO3 next generation couch is specifically designed for spas, health clubs and beauty salons, with extra thick comfort padding for longer treatment sessions, electric or hydraulic height adjustment to facilitate optimum client access, and flexible backrest and footrest positioning by means of hydro-pneumatic gas cylinders. Built to the highest medical standards, it provides a strong, stable and shake-free platform for a wide range of therapeutic treatments, from leg waxing and facials, through aromatherapy massage and body treatments, to deep tissue massage and heavy manipulation.

All Imagine Spa couches are upholstered in white leather-grain vinyl, which is durable, flame retardant, anti-microbial and fully washable. The 28” wide working platform ensures client comfort and there is a standard breathing hole and removable plug, for when treatment is applied face down.

As a British manufacturer with its own design and production resources, Plinth 2000 is able to offer a complete made-to-measure service, customising most elements like backrest length, upholstery colours and padding contours, to suit particular applications and market requirements. In the case of Imagine Spa’s waterproof LED accent lighting, this was a customer-requested modification that Plinth 2000 was able to source and integrate into the design, in an aesthetically-pleasing and safety-conscious manner. The 125mm diameter recessed uplighter incorporates around thirty light emitting diodes behind a toughened glass diffuser and marine-grade stainless steel front plate, producing a uniform, soft light with no glare. Sealed in a die-cast aluminium housing, it features electrical shock safeguards and ingress protection for client safety.

“We buy our couches from Plinth because we like the flexibility of their approach and all the little extras they provide, as well as their close attention to detail on product design and assembly,” says Imagine Spa’s Dave Courteen. “If we throw them a challenge like the LED lights, then Plinth will come up with a solution. In the spa business, a little innovation like this helps differentiate our brand from the competition.”

Further enquiries to Plinth 2000 at Wetheringsett Manor, Wetheringsett, Stowmarket IP14 5PP, tel 01449 767 887, email sales@plinth2000.com, www.plinth2000.com  or visit the Image Spa site at www.imaginespamanagement.co.uk

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