World’s greenest hair care range introduces RECOFFEE

Turning Coffee Shop Waste into Gold

O’right, the world’s greenest cosmetics brand, introduces a ground-breaking hair care line RECOFFEE - made of 100% recycled coffee grounds uniquely formulated to leave behind zero waste, amazing salon professional results and in some cases, even a coffee tree.

The recycled coffee grounds are collected from cafes and convenience stores across Taiwan and each bottle contains a minimum of 98% natural ingredients and 16 cups of coffee.

The caffeine content in RECOFFEE is also said to stimulate the hair shaft and help it grow faster, by blocking the effects of DHT, a chemical known to damage hair follicles.

As with all of O’right’s ground-breaking products, RECOFFEE is free from environ hormones, parabens, sulphates, phthalates, formaldehyde thickeners, colourants and EO derivatives.

What’s more, the 250ml RECOFFEE shampoo bottle grows into a coffee tree when buried in soil, due to the natural, biodegradable composition of the packaging and the coffee seeds built into the base.

Each bottle is also enriched with 100% RECOFFEE oil, a precious oil uniquely extracted from the recycled grounds, which leaves hair nourished and glossy, without weighing it down. The range also cuts down the time it takes to rinse and blow-dry hair, again reducing the amount of energy and water waste used in the hair washing process.

With 400 billion cups of coffee drunk across the world a year, RECOFFEE has been created to capture and recycle the goodness in coffee that is currently being disposed of on a daily basis, as well as give back to the planet at the end of its cycle.

The RECOFFEE current range includes:

RECOFFEE Moisturising Shampoo 250ml (Tree in a bottle) - £17.95
RECOFFEE Moisturising Shampoo 400ml/1000ml - £19.95 / £36.75
Perfect for dry, damaged hair, the Moisturising Shampoo contains 99.3% natural ingredients, certified organic foaming agents and 100% RECOFFEE oil. It gently cleanses and replenishes, locking in moisture to create nourished golden, sleek hair

RECOFFEE Volumising Shampoo 250 ml (Tree in a bottle) - £17.95
RECOFFEE Volumising Shampoo 400ml/1000ml - £19.95/ £36.75
Enriched with RECOFFEE oil, the volumising shampoo contains 98.4% natural ingredients, certified organic foaming agents and 100% RECOFFEE oil. It gently cleanses and nourishes from root to tip, to create abundant body, bounce and shine

RECOFFEE Conditioner 400ml/1000ml - £22/ £39.50
This conditioner contains 100% RECOFFEE Oil and 84.3% natural ingredients to deeply repair and nourish hair, creating healthy volume and shine

RECOFFEE Hair Oil 100ml - £29.95
RECOFFEE Oil contains 100% natural ingredients. The added organic silicone repairs dry ends and damaged scales and creates a protective membrane layer on the hair, resulting in a glossy finish

Available at Harvey Nichols stores, select salons or online at www.o-right.co.uk