Sweet Squared annouces new partnership with professional haircare range Sachajuan

With Spring just around the corner, Sweet Squared is delighted to announce its appointment as the exclusive distributor of SACHAJUAN hair care in the UK. SACHAJUAN is a refreshing Scandinavian brand of premium hair care that will sit perfectly within the S2 portfolio of pro hair brands.

Back in 2004 hairdressers Sacha Mitic and Juan Roselind felt that haircare was becoming just a bit too complicated. With extensive experience of working in session and in their own salon, they had a profound understanding of what clients and stylists needed. They decided to create a product range that is driven by the beauty of simplicity and uses only the ingredients needed for performance; nothing more, nothing less. The philosophy of SACHAJUAN combines style with substance, form and function − this means each product is named for precisely what is does making it easy to select the right products and easy to create beautiful hair every day.

Their approach to hair care is simple: cleanse, condition and add treatments if needed to build a uniform foundation for styling. The goal has always been to make hair look, feel and move like hair, but better, and this is achieved using their unique ‘OCEAN SILK TECHNOLOGY’. 2019 has already had an exciting start with the brand launching a BODY CARE collection using their patented ‘EARTH SILK TECHNOLOGY’ which is formulated with locally produced Swedish ingredients. With S2 leading the charge into Spring it’s an exciting time for this premium Swedish brand.

“It’s not often you get the chance to work with passionate artist driven brands and here at Sweet Squared we are very excited at the opportunity to work with the SACHAJUAN team and to represent them here in the UK. Their no-nonsense approach to premium haircare is sure to be a huge hit with our professional and specialty customers and we can’t wait to get started!” Mark Shorrock, Head of Haircare @ Sweet Squared

‘SACHAJUAN is very excited and grateful, to be able to continue to develop the UK market together with our new distributor and partner SWEET SQUARED. We feel this is a perfect match as we share the same passion and values for the hair and beauty industry. Together we know we will be able to serve the UK Market more efficiently on all levels.’ Sacha Mitic, CEO & Founder @ SACHAJUAN Haircare

Sweet Squared will begin distribution of SACHAJUAN on 1st April 2019 and is in the process of working with existing SACHAJUAN customers and partners to ensure a seamless transition. There will be more exciting news to follow on education and new product launches over the coming weeks but in the meantime for further information on purchasing or stocking SACHAJUAN please contact Sweet Squared.