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12 June 2009 | Walls Refrigeration Solutions

Ice cream freezers in a single place

Total Refrigeration, the UKs'' leading supplier of branded ice cream freezers, has combined its previous channel-led brochures into a single brochure. The new brochure features ice cream freezers for both the retail & leisure and foodservice sectors.

At the start of 2009 Total Refrigeration, part of the Unilever Group, extended its range of ice cream freezers with the introduction of the Ben & Jerrys'' Vista 6 and the Carte D’Or Top 7. June 2009 saw the introduction of two further Carte D’Or scooping freezers, the Carte D’Or Edera 13 and Carte D’Or Edera 10.

Total refrigeration Managing Director Stuart Grimshaw, said; "The visual impact of these brochures means that the customer recognises what it contains immediately and can then look through it and find exactly what they want with the minimum of complications.”

As well as the immensely popular Walls'' branded Maxivision ice cream freezer, the brochure also features Total Refrigerations'' eye-catching hawking trolleys designed to tempt ice cream lovers in leisure parks and the new type of Cornetto Soft freezer that was launched in May.

One of the main changes to the freezer sales scheme overall is the continuation of an element in the promotion undertaken in the first quarter of 2009 – by ordering online the customer gets the best ice cream stock voucher deals available. This has been extended through to the full range of branded ice cream freezers now and enhanced stock vouchers when you buy online. Flash has been placed in prominent positions to highlight this.

“We have also included some top tips in this brochure for the foodservice industry to ensure that they maximize their ice cream sales – and hopefully making it a bit more interesting than just a product brochure. As always, this brochure is just a starting point and our sales team is always happy to discuss a customers'' ice cream freezer requirements in more detail with them," Stuart added.

Other Press Releases from Walls Refrigeration Solutions

07/1/2010 - Recycled freezers enable tree planting in Cheshire Total Refrigeration the UKs'' leading branded ice cream freezer supplier, has a relationship with the Woodland Trust, where a tree is planted for every freezer the company recycles.
18/6/2009 - Cool sale on upright freezers Total Refrigeration, the UK’s largest branded ice cream freezer supplier and a member of the Unilever Group, are having a 10 day sale
07/5/2009 - Designed for fine freezing Total Refrigeration, the UKs'' leading supplier of branded ice cream freezers, has made ordering even easier with the launch of a new branded freezer brochure.
28/4/2009 - Charity boost provides thrill of the ski slopes Charity minded company, Total Refrigeration, is digging deep and donating £5,000 to help disadvantaged young people experience a holiday in the snow.
20/1/2009 - Total Refrigeration helps thaw credit crisis Retailers struggling to cope with the credit crunch are being encouraged to take advantage of a new initiative to lease freezer equipment.