Advantages of Banners for Advertising

When it comes to methods of advertising in business, there’s perhaps nothing more traditional than banner signs.

Dating back to the Greeks and Romans, signs were usually images carved into terracotta. By 1389, any establishments selling ale were bound by law to place a sign outside stating this fact. Now in 2020, signs and banners continue to be used as effective marketing strategies and today we’re investigating some of the advantages.

Brand Awareness: Banners equal brand awareness. Placed strategically, signage is available to all who pass, planting subliminal messages to be called upon at the right time. Placing banners across multiple sites gives companies a higher chance of being recognised.

Multiple Use: One of the great advantages of banner signs is the fact they can be used many times over. Straightforward to install and remove, banners can be taken to business expos or trade fairs as and when required. Robust in nature, signs are perfect for both indoor and outdoor use.

Increase Customers: Through brand awareness comes additional customers. Using banners across multiple places suggests a company will remain in people’s minds. This naturally increases the chances of gaining additional clients. Products, services and how customers are treated will of course determine repeat business and reputation, but nail these and you’re set!

Quick Turnaround: Banners don’t take long to produce. Made from vinyl, the process is much quicker than certain other options. Once you’ve decided what’s required a banner sign will be with you quickly.

Cost Effective: This traditional marketing method is highly cost-effective. Not only are signs a lot cheaper than many other forms of advertising, they last as long as required. As a consistent form of marketing companies more than make their money back.

Brand Specific: Unlike Roman times, we now have the option to include logos, various colour schemes and much more. Because we don’t have to rely on ‘carving on terracotta’, signage today is much more effective. It’s important to include relevant information such as logo and contact details. This gives a company more chance of increasing both awareness and client base.

At Greyfield Screen Print we work with the times and there’s not a single piece of terracotta to be found in our workshop. From fantastic banner signs right the way through to estate agent boards and health and safety signs, we have everything covered. Contact us now to place an order.