How to choose packaging colours that accentuate your brand

Have you ever come across a product that was memorable because of the packaging it was presented in?

Choosing beautiful protective packaging is an opportunity to make your brand stand out, right from your customer’s first point of interaction with your product.

The growing stylistic trend towards the use of paper-based options is a reflection of consumers’ ever-increasing preference for eco-friendly natural products. As shredded paper has excellent holding power, looks elegant and offers great protection against breakages it is widely recognised as an ideal void fill option for gift boxes and mail order items.

But how do you choose from the many colour options available, so that the palette you opt for appeals to your customers and suits your brand identity whilst ensuring your product remains centre stage?

Let our experience in the power of colours help you make an informed decision:

Neutral, earthy brown & cream tones are a popular choice for packaging as they offer a subtle, organic and understatedly opulent appeal.

Classic, successful and trustworthy, blue is considered a safe choice, with darker shades targeted towards older audiences and lighter shades towards the vibrant youth. Softer blues are often paired with black to suggest feminine success and energy.

Exciting, passionate and exuberant, red is proven to stimulate the senses. Bright reds capture the attention and darker red shades suggest professionalism and luxury, while contrasting red with silver and gold tones lifts its overall perceived value. For obvious reasons red always proves to be a popular choice at Christmas and for Valentine’s Day.

Powerful, modern, luxurious and authoritative, black & grey offer a high-class elegance and are easy to pair with bold colours. They work particularly well against metallics.

Natural and peaceful, green suggests balance and equilibrium and is often used to reflect environmental awareness. Darker green shades are considered the most luxurious while muted green tones are often associated with nutrition market products. Green is a very popular choice at Christmas as it works so well when paired with reds and metallics.

A classic choice, white suggests elegance, purity, simplicity and balance, offering an impactful and clean finish that perfectly complements colourful products, letting them take centre stage.

Romantic and non-threatening, pink suggests luxury and femininity, with muted pastel shades offering a calming feel while more vibrant tones have a younger appeal. The pairing of pink and black suggests femininity and strength.

Calming and clear, turquoise suggests cleanliness and purity without being too sterile.

Fun, creative and luxurious, purple suggests individuality and when paired with gold and silver offers an air of exclusivity and wealth.

An accessible and friendly shade, while yellow’s energetic and cheerful hue appeals to all, it is especially popular with children and adolescents, and is a multi-seasonal staple as it suggests the vibrant flowers of Spring as well as evoking the bright summer sunshine.

A joyful, sociable and optimistic shade, the use of orange is a great way to suggest warm and zesty flavours and spices. Its bold and eye-catching contrast with black and purple makes it a popular Halloween choice.

For more advice and guidance on the ways in which you can make packaging choices which blend with particular brand colours or evoke particular emotions in your customers, do get in touch with the friendly Shredhouse team via marketing@shredhouse.co.uk or by giving us a call on 01672 564333.