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Investing in their Website Pays Dividends for Identify Direct Ltd

14 February 2022 | Identify Direct Ltd

Investing in their Website Pays Dividends for Identify Direct Ltd

Last year Identify Direct Ltd made the decision to invest in upgrading their website.


They had a vision of what they wanted and, during lockdown, they took the leap and spent weeks tweaking, populating and perfecting the website. Very happy with the final result, they have seen significant increased traffic to the site and have received enquiries from both the UK and, quite surprisingly, several from overseas, which have resulted in new customers.

It is not just the online visibility that counts: on asking one USA customer why they came to Identify Direct Ltd for goods that could have been obtained more locally to them, they said “Really it has come down to responsiveness: any information has been incredibly difficult to gather [locally] in a timely manner”. The improvements to the website meant more online presence leading to an initial contact, at which point the enthusiastic people at Identify Direct could then offer the great service the company is known for.

“Websites are always going to be a work-in-progress, and we still have more to do, but it is clear that, done right, investing in your online presence can be worth every penny” says Mrs Thompson, Marketing Manager at Identify Direct Ltd.

Take a look at www.identifydirect.com and let us know what you think.

Other Press Releases from Identify Direct Ltd

14/2/2025 - Food tin mis-label prevention As far back as 2004, Identify Direct / Machine Vision Technology (MVT) developed a label-checking system for a major food canning company.
25/7/2024 - Thermal Imaging System Identify Direct / Machine Vision Technology have developed a system to solve a long-standing problem at a vinyl flooring manufacturer.
11/1/2023 - Global company keeps factory lines running smoothly Identify Direct (ID), established in 1998 by David Levien, was acquired by Brian Castelino in 2018 to complement his existing company Machine Vision Technology (MVT).
24/10/2022 - Introducing a New Team Member We would like to introduce the newest member of our team.
12/7/2022 - Identify Direct saves food manufacturer over £2,000,000 per year! The system, using a high-speed automatic code reader, is in use on 26 food production lines in the UK, and saves our customer over £2,000,000 per year by removing the risk of mislabelled products, product recalls and massive fines.