Cyrano demonstrates why skincare is also essential for tanning salons

Salons should embrace complementary product ranges in-salon, such as moisturisers and additional skincare for a comprehensive service.

This can add further value to clients’ salon visits, improving both clients’ tanning experience and results, and salons’ turnover.

When providing tanning services, the expectation is for clients to visit, use your equipment and purchase a tanning lotion. Although this formula encourages clients to follow sensible tanning practices that encourage deeper tan results, it doesn’t allow salons to further the experience they provide, limiting clients’ future results.

The tanning process has a natural drying effect. Tanning lotion has therefore been designed, in part, to combat this, by deeply moisturising, and kickstarting the tanning process faster. This restores lost hydration during clients’ tanning sessions, however, tanning lotion doesn’t accommodate for other environmental stresses and external factors outside of the salon. In between tanning sessions, clients can be subject to different environments which can dry their skin.

Dry skin reflects light and doesn’t allow for full UV penetration, producing slower, uneven tan development. What’s more, dry skin sheds faster, meaning the tan clients develop could become dull and uneven. The best way to combat this is to encourage clients to moisturise daily, maintaining skin’s hydration, and extending the life of the tan they have developed, for enhanced future results too.

The use of a specially-designed, tanning-specific moisturiser, such as Australian Gold’s range of Hemp Nation Tan Extenders, is also key to gaining and maintaining the best results possible. Unlike high street products, these are designed with your clientele in mind and contain no drying ingredients such as specific alcohols and preservatives. Australian Gold®’s signature line of Hemp Nation Tan Extenders is the ideal choice for promoting to clients outside of their tanning session.

These 24-hour moisturisers are designed by tanners for tanners, with all ingredients working to protect, nourish and repair skin, for the longest-lasting tan possible.

All Hemp Nation Tan Extenders have hero ingredients that provide different skincare benefits. However, they all boast the same, luxurious and super-hydrating base:

• Hydrating Complex: Hemp Seed Oil combines with a signature Moisture Melt and Silicone for easy spreadability and fast absorption. This also works to strengthen skin and limit skin’s natural water loss. The hydrating barrier is applied to the skin for longer-lasting moisturisation and hydration.

• HydraRich Blend: This blend of Jojoba, Shea Butter, and Glycerin provides clients with excellent conditioning properties. These also protect and attract water to the skin.

• Age-Defying Blend: A superfusion of Vitamins A, B3, and E is key for combating signs of ageing. Vitamin A protects against external aggressors. Vitamin B3 is known to balance uneven skin tone. Vitamin E helps protect from harmful environmental pollutants. What’s more, Soft Focus Microspheres impart a silky texture to the lotion, providing, a skin-blurring effect to diminish the appearance of fine lines and wrinkles.

Alongside these, each Hemp Nation’s fragrance, colour, and hero ingredients differ, providing you with different Tan Extenders to suit different promotions, events, and times of the year.

The incorporation of a wider range of products in salon will also provide more sales opportunities to both new and existing customers. Embracing further skincare means your business becomes a solution for multiple customer needs, increasing the value you hold in their daily lives. In winter, this can be via dedication to hydrating skincare, such as Tan Extenders, whilst in summer this could be via stocking sun protection for holiday tanners looking to prepare for their next getaway.