What Can I Do To Make Sure That My Leaflet Or Flyer Doesn’t Go Straight In The Bin?

Leaflets and flyers are effective marketing tools if done well, they are simple, cost-effective ways of promoting a product, service or event. On the other hand, they can be quite unforgiving if not executed properly.

In an ideal world, you want your leaflets/flyers to be kept long enough for them to be used to purchase your product or service or perhaps to refer it to their friends and/or family. So, the question is, “How do I make sure that my leaflet or flyer gets noticed and doesn’t go straight into the recycling bin?”

Here are some of the ways you can make sure that your leaflets and/or flyers will have a longer shelf life than usual:

Advertise Regularly
Be consistent and persistent when it comes to letting people know who you are and what you do. Research has shown that consumers begin to register a brand in their minds after seeing a particular advert at least three times.

Help your leaflets and flyers by using them along with other forms of advertising to help reinforce your brand. In that way, people won’t be a complete stranger to your brand when they receive your leaflet/flyer and the likelihood of them keeping your leaflet for future reference increases exponentially.

Offer Discounts & Special Offers
Promotions give people a reason to keep your leaflet/flyer until they intend to use it as well as a reason to share it with family and friends whom they think would be interested in your discount or special offer.

Keep expiry dates reasonable; long enough for people to make use of the offer but not so long they forget about your it and keep your customers interested by creating hype around the product and the discounts or promotions on offer. This is a good way of reminding people about the leaflet and increases the likelihood of them getting in touch.

Use Quality Materials
People are more likely to hold onto something that looks and feels good so use the best quality papers, cards and finishes that are appropriate for your marketing campaign.

Think about laminating your leaflets and flyers. Not only does this make them look great and more durable, but velvet/soft-touch lamination results in a tactile finish that feels fantastic and that people will want to hold on to.

Think About Repurposing
Perhaps this is the best way to ensure a long shelf life for your leaflet. Repurposing may require a certain amount of creativity on your part and may cost a little bit more than regular, run-of-the-mill design and print, but if a longer shelf life is what you are after, the extra cost should pay for itself. A great example would be to distribute leaflets/flyers that can be used as bookmarks as well.

You may want to consider keeping your design small − say credit or business card size − by listing your contact information in a clean, precise manner. Using this technique, people will be able to keep your leaflet/flyer safely in their purse or wallet for weeks on end, much like a calling card. No other advertising, other than print can do this.

At Bristol PRINT Services, we’re all about design and print that talks directly to your target audience at affordable prices.