Boost your brand with powerful printed packaging

In the dynamic world of branding, former Disney CEO Michael Eisner aptly dubbed packaging as the "silent salesman."

It's more than just a wrapper; it's a powerful tool that can significantly influence a brand's image.

Your product packaging is the first thing that potential customers will see. So, why not make it pop and show off your brand’s impressive personality? A well-designed package isn’t just a wrapper − it’s a game-changer. Here’s how:

• Elevates your product’s presentation
• Creates brand awareness
• Drives sales
• Generates repeat purchases and referrals

Here are some tips to consider when investing in packaging to elevate your brand:

1 Use high-quality materials:
Your packaging should be made from materials that are durable and eye-catching. Cheap and flimsy should never be part of your brand's packaging vocabulary.

2. Relevant and riveting
Choose packaging that's not just a wrapper but a showstopper. Tailor it to your product and audience − let it speak the language of your brand.

3. Information with impact: clear, concise, complete
Don't just showcase your product; narrate its story. Ensure your packaging is a comprehensive guide, featuring all the essentials − from ingredients to instructions.

4. Make it easy to open
Ever struggled with a stubborn package? Avoid that experience for your customers. Your packaging should be easy to open and close − because in the world of convenience, simplicity reigns.

5. Colour psychology magic
“Colours speak louder than words.” Colours can be your secret emotion whisperers. Picking the right hues can trigger feelings − red for excitement, blue for trust. It’s like having an emotional chat with your customers, no words needed.

6. Impactful images
Let your images narrate an enticing tale. If you're selling beach gear, transport your customers to sun-soaked shores. It's like taking customers on a journey right from the beginning.

7. Sustainable Packaging
Embrace sustainability. More consumers are looking for eco-friendly options. Show them you care about the planet with packaging made from recycled or recyclable materials.

8. Create packaging that resonates
Turn customers into advocates. Create packaging that resonates with them, sparking a chain reaction of repeat purchases and enthusiastic word-of-mouth referrals.

9. Make it stand out
Your packaging shouldn't just blend in; it should stand out in a crowd of boxes and shout ‘Look at me!’. Create buzz and make your products shine, even amidst fierce competition.

Remember, your investment in high-quality printed packaging is an investment in the story you tell and the lasting impression you leave. With Carrier Bag Shop’s Printed Packaging Services, you have the canvas to craft that unforgettable first handshake, ensuring customers keep coming back for more.


Summary for the January newsletter:
Boost your brand with powerful printed packaging



In the world of branding, packaging, dubbed the "silent salesman" by former Disney CEO Michael Eisner, is a potent force influencing a brand's image. Elevate your brand with well-designed packaging, achieving heightened product presentation, brand awareness, increased sales, and fostering repeat purchases. Some packaging tips include using quality materials, providing impactful information, ensuring easy packaging handling, leveraging colour psychology and making your brand stand out. Invest in high-quality printed packaging with Carrier Bag Shop for an unforgettable brand impression.