The secret language of colours: how packaging speaks to your customers

Have you ever considered why certain products catch your eye in a crowded store?

Colour plays a significant role that goes beyond mere aesthetics. It is a powerful tool that taps into our subconscious, influences emotions, and ultimately impacts purchasing decisions.

The psychology of colour is a fascinating subject. Each colour evokes different feelings and associations that can be leveraged to build connections between your brand and customers. Let’s explore these in more detail.

The psychology of colour: a crash course

• Red: Bold, passionate, and attention-grabbing, red screams "excitement!" It is often used in energy drinks, fast food, and daring products. However, it should be used sparingly as an excess of red can be overwhelming.
• Orange: Friendly, energetic, and optimistic, orange exudes warmth and approachability. It is perfect for children's products, sports equipment, and anything that promotes an active lifestyle.
• Yellow: Happiness, optimism, and clarity shine through with yellow. It is often used to convey fun, youthfulness, and intellectual stimulation. Think of toys, cleaning products, and educational materials.
• Green: Nature, peace, and growth are all associated with green. It is ideal for eco-friendly products, healthy food options, and anything that promotes feelings of tranquillity.
• Blue: Trust, security, and calmness are evoked by blue. It's a natural choice for financial products, technology, and brands seeking to convey reliability.
• Purple: Luxury, sophistication, and creativity are whispered by purple. Use it for high-end products, beauty items, and brands aiming for a unique and mysterious vibe.

Remember, these are general associations, and cultural differences can also play a role.

How can you leverage this knowledge with Carrier Bag Shop's diverse packaging options?

At Carrier Bag Shop, we know the power of colour. That’s why we offer a vibrant range of packaging options, from coloured kraft rolls to twisted-handle paper bags, tissue paper, and ribbons.

Here are some tips on how you can apply colour psychology with our packaging solutions.

• Match your brand identity: Choose colours that align with the personality of your brand. For a playful and youthful brand, opt for bright orange tissue paper in your paper bags. If you aim for luxury, deep purple ribbons will add a touch of elegance.
• Target your audience: Consider who you are trying to reach. Parents might respond well to calming greens on children's toy packaging, while fitness enthusiasts might be drawn to energetic yellow gym bags.
• Consider the product: Think about the nature of your product. Is it healthy and natural? Opt for earthy brown kraft paper bags. Is it a bold new tech gadget? Sleek black packaging with blue accents might be the perfect match.

Beyond the basics
Remember that colour is just one piece of the puzzle. It is also essential to consider the texture of your packaging (such as smooth kraft paper versus glossy cardboard) and the shape of your bags and boxes. Ensure they evoke the same emotions as your chosen colours.

At Carrier Bag Shop, in addition to our colourful stock packaging, we can even help you with custom printing to make your brand truly stand out.
So, unleash your inner artist and let your packaging speak volumes. With the right colours and a touch of creativity, you can turn a simple box or bag into a silent salesman, working its magic on your customers.

Ready to explore the colourful world of packaging? Visit Carrier Bag Shop today and let's create something amazing together!