10 January 2025 | Transmission TX Ltd
TX makes the Michelob Ultra Lap of Legends a (Virtual) Reality
On a real track. Between Williams Racing's current driver, Logan Sargeant, and six legendary champions.
Brought back to the track as virtual avatars. All powered by artificial intelligence.
Silverstone without the cars? Filming at Silverstone is always fantastic, but this shoot was VERY different. TX had the challenge of filming a race at Silverstone where most of the cars only existed in the virtual world.
We simultaneously supplied multiple crewed camera units around the track to merge real-world pictures with real-time generated overlays from Mo-sys tracking systems. Our long-range wireless links fed live imagery of the virtual race back to video village for the even bigger challenge faced by the post production team.
Watch the final output on YouTube; a fantastic video showing how we can push the boat out blending these emerging technologies such as AI and mixed reality with real-life footage: https://www.youtube.com/watch?v=5XsOCZUIuvs
Transmission TX can provide equipment, crew and solutions for all situations, whether it's for TV & Film, or something more interactive like Virtual, or extended Reality (VR/XR), give us a call or visit our website today!
Brought back to the track as virtual avatars. All powered by artificial intelligence.
Silverstone without the cars? Filming at Silverstone is always fantastic, but this shoot was VERY different. TX had the challenge of filming a race at Silverstone where most of the cars only existed in the virtual world.
We simultaneously supplied multiple crewed camera units around the track to merge real-world pictures with real-time generated overlays from Mo-sys tracking systems. Our long-range wireless links fed live imagery of the virtual race back to video village for the even bigger challenge faced by the post production team.
Watch the final output on YouTube; a fantastic video showing how we can push the boat out blending these emerging technologies such as AI and mixed reality with real-life footage: https://www.youtube.com/watch?v=5XsOCZUIuvs
Transmission TX can provide equipment, crew and solutions for all situations, whether it's for TV & Film, or something more interactive like Virtual, or extended Reality (VR/XR), give us a call or visit our website today!