Good Directions Group Joins Heritage Crafts to Preserve Traditional Skills

Good Directions Group, a renowned British manufacturer of clocks, cupolas, metal guttering, and street furniture, is proud to announce its membership with Heritage Crafts, an organisation dedicated to protecting and promoting traditional craftsmanship in the UK.

As part of this collaboration, Good Directions Group is committed to preserving at-risk crafts such as clockmaking, timber pattern making, and copper smithing—skills that have been the backbone of British manufacturing for centuries. By supporting Heritage Crafts, the company aims to help ensure these traditional trades continue to thrive for future generations.

“We are passionate about craftsmanship and the skills that have been passed down through generations,” said Alan Gingell, Managing Director of Good Directions Group. “By joining Heritage Crafts, we’re not only acknowledging the value of these endangered trades but also taking proactive steps to keep them alive. Whether it’s the intricate art of clockmaking or the precision of timber pattern making, these crafts are an integral part of our heritage and must be safeguarded.”

Heritage Crafts works to highlight endangered crafts, support training and apprenticeships, and raise awareness about the importance of preserving traditional skills. Good Directions Group’s involvement will help further these efforts by actively promoting and incorporating these crafts within its manufacturing processes.
Through this partnership, Good Directions Group aims to not only sustain its own legacy of high-quality craftsmanship but also inspire future artisans to take up these historic trades. By keeping these skills alive, the company ensures that Britain’s rich manufacturing heritage continues to evolve and flourish in the modern age.