Trending in Hospitality: How Pergolas Are Transforming UK Venues This Spring

As the UK hospitality sector prepares for a vibrant spring 2025, one trend is reshaping the landscape of pubs, restaurants, and hotels, is outdoor pergolas with side enclosures.

In a climate where maximising space and enhancing guest experience are paramount, hospitality businesses are increasingly investing in high-quality, adaptable outdoor structures to extend their capacity and drive revenue.

A well-designed pergola isn’t just about shelter; it’s about creating an immersive and comfortable experience for customers. By integrating side enclosures, venues can offer all-weather spaces that seamlessly transition between open-air dining in the sun and a cosy retreat during unexpected showers. This versatility makes outdoor seating a profitable extension of any business, ensuring year-round usability and significantly increasing revenue potential.

With more customers actively seeking alfresco dining and social spaces, those in the hospitality industry who embrace this trend gain a competitive edge. Bespoke pergola systems not only enhance comfort but also elevate a venue’s aesthetic, reinforcing brand identity and creating a memorable atmosphere. The ability to accommodate more guests in a stylish and functional setting encourages longer stays, higher spending, and repeat visits key factors in boosting profitability.

Moreover, sustainability and energy efficiency are becoming increasingly important in hospitality. Many modern pergola systems incorporate solar shading, LED lighting, and even heating elements, allowing venues to create eco-friendly outdoor spaces that reduce energy consumption while maintaining an inviting atmosphere. Businesses that integrate these innovative solutions not only future-proof their venues but also appeal to environmentally conscious customers.

The rise of social media also plays a crucial role in this trend. Visually striking outdoor spaces, complete with ambient lighting, elegant furnishings, and seamless branding, encourage customers to share their experiences online. This organic promotion enhances brand visibility and attracts new customers who are drawn to stylish, high-end hospitality settings.

At Outside Structures, we specialise in crafting bespoke pergola solutions tailored to the unique needs of hospitality businesses. Our range is fully customisable, incorporating corporate branding and innovative design to create stylish, functional outdoor spaces. Whether you’re looking to expand your seating capacity, improve customer experience, or increase profitability, we are the experts in transforming hospitality venues into all-season destinations.

Spring 2025 is the time to invest in your outdoor space let Outside Structures help you make it unforgettable.