Why You Need to Create Video Content in 2025

In 2025, video content is no longer just an option for businesses, it’s a necessity. With video expected to account for 82% of all internet traffic this year (Linearity), it’s clear that consumers are engaging with video more than any other type of content.

Statistics show that 78% of people watch videos weekly, and 55% engage with video content daily (SocialPilot, 2024). If your business isn’t already using video to showcase its products and services, now is the time to start.

Yet, despite the overwhelming benefits, many businesses still hesitate to embrace video content. In this post, we’ll explore why video is such a powerful marketing tool, why some businesses haven’t yet adopted it, and how Approved Business can help make the process easy and stress-free.

Why Video Content is Essential for Businesses

1. Captures Attention and Boosts Retention
Our brains are wired to respond to movement and sound, making video the most engaging form of content available. Studies indicate that people remember over 90% of a message delivered through video, compared to only 10% of a text-based message. This makes video an unbeatable medium for brand storytelling, product education, and customer engagement.

2. Increases Brand Trust and Connection
Customers want to connect with brands on a personal level, and video is the perfect way to humanise your business. More than half of viewers report feeling more connected to a brand after watching their videos. Whether it’s behind-the-scenes footage, testimonials, or explainer videos, video content fosters authenticity and trust—key factors in customer loyalty.

3. Drives More Engagement and Shares
Social media algorithms favour video content, meaning it gets more reach, views, and engagement than static posts. Video is also the most shared form of content online. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating digital marketing, businesses that don’t utilise video are missing out on massive organic exposure.

4. Improves SEO and Search Visibility
Search engines prioritise video content, making it a powerful tool for improving your website’s ranking. Websites with embedded video are 53 times more likely to rank on the first page of Google. Additionally, video increases the time visitors spend on your site, reducing bounce rates and boosting credibility in the eyes of search engines.

5. Boosts Sales and Conversions
Ultimately, video content translates into more sales. 96% of people say they’ve watched an explainer video to learn about a product or service, and 88% say they’ve been convinced to make a purchase after watching a brand’s video. Video provides clarity, showcases products in action, and builds consumer confidence, turning potential leads into paying customers.

Why Some Businesses Avoid Video Content (and Why You Shouldn’t)

Despite the clear advantages, many businesses still hesitate to invest in video content. Some of the most common reasons include:

Fear of being on camera – Many business owners feel uncomfortable in front of the camera. However, video doesn’t always require you to be the star—you can use voiceovers, animations, or customer testimonials instead.
Lack of technical skills – Writing scripts, filming, editing, adding captions, and formatting for different platforms can seem overwhelming.
Concerns about cost – Professional video production can be expensive, but with the right service provider, it can be a cost-effective, high-ROI investment.
Not knowing where to start – Many businesses want to use video but feel lost on how to begin or what types of content would work best for their brand.
If any of these concerns sound familiar, that’s where Approved Business comes in.

Approved Business Video Production Package

We understand that the process of creating video content can seem daunting, which is why we offer a hassle-free solution to help you bring your brand’s story to life.

With our video production package, we take care of everything; from scriptwriting to final edits, ensuring your videos look polished, professional, and on-brand. For a one-time fee, you’ll receive a high-quality video tailored to your business needs, ready to be shared on your website and social media channels.

Why Choose Our Video Production Package?
Professional Quality – We handle all the technical aspects so your brand shines.
Custom Branding – Ensure consistency across all your marketing materials.
Fast Turnaround – Get your custom video in as little as two weeks.
Engagement-Driven – Designed to maximise views, shares, and conversions.

With over 50% of consumers wanting to see more video content from brands, now is the time to take action. Don’t let fear or uncertainty hold you back—let us help you create compelling video content that sets your business apart in 2025.

Get Started Today
Are you ready to embrace the power of video marketing? Contact Approved Business today to learn more about our video production services and how we can help you grow your brand with high-impact video content.