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Brightworks Product Designers

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Newminster House,
27-29 Baldwin Street,
Bristol,
Avon,
BS1 1LT,
United Kingdom

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Creative Concept Generation

Brightworks creative team of designers have over 30 years of experience in the generation of ideas and concepts. We employ a range of creative thinking techniques to come up effective and interesting concepts that fulfill the project brief. Our understanding of market trends and product styling allow us to create aesthetically pleasing and engaging designs. When this creativity is combined with our knowledge of design, the concepts produced are always functional, well thought out and have manufacturing constraints in mind. This reduces the impact and changes that may occur during the development process to ensure that the design retains its original concept styling.

Product Styling

The styling of a product plays a pivotal role in how we perceive its worth, desirability and even functionality. Many factors come into play when talking about the styling of a product; form, function, colour, feel, finish, material, proportion, brand, market trends, fashion, and the target market. At Brightworks we understand the subtleties of each of these factors, and how each one can affect the other.

Product Visualisation

Whether for a big upcoming presentation, meeting, advertising, or media, an impressive photo-realistic render can always make a large difference in impressing your audience. These images allow the audience to fully visualise what the product will look like at the end of the development process, and is great way to inspire confidence and excitement about a design.

User Understanding

When undertaking any project, we always take special attention to understand the target market and the user. This is a critical phase during the concept generation to make sure that a product is fit-for-purpose and meets all the user's needs.
At Brightworks we have several structured methods to investigate all aspects of our target users. One such method is the use of in-depth product analysis matrixes. These allow us to asses subjects such as similar product competition or product configurations, and evaluate them against certain criteria such as cost, style and functionality. This process highlights the keys areas of the product or market, enabling better user understanding.

Ergonomics & Usability

Product usability is all about how people engage with a product or their environment. This has a close relationship with ergonomics, but leads onto human factors such as anatomy, physiology, and psychology. Brightworks’ team of product designers are experienced in using theoretical data, combined with user product testing data to optimise the usability, efficiency and safety of a product.

Graphical User Interface

A graphical user interface is often the clearest method to aid the user through the functionality of any given product. This is ever more important in today's market place as users high expectations on usability are coupled with increased product functionality.

Product User Testing

In some cases it can be beneficial to undertake user testing to gain valuable feedback on certain design features. The trialling of products or rigs provide our designers with an insight into how a product may be used, handled, and interacted with. Brightworks can use these results to feed back into the design and other engineering decisions.

Product Graphic Design

Our graphical services are typically based around the products we design. Offering these services means that all the product's 3D design and graphics are kept in-house and designed by Brightworks. This not only keeps the cost down for our clients, but improves the integration of graphics, logos, and user interfaces into the product's 3D form.

Brand Integration

Brightworks offer a range of graphical services to ensure your brand is reflected on your product. This can be as simple as applying a logo to the most effective area, or styling a range of products to group them in a family. Brand identity is increasingly more important in today's cluttered market place, making sure users can identify your product amongst the rest.

Packaging Design

Brightworks offer various packaging solutions for our clients. We can aid in the design of structural packaging to keep the product supported and safe for transportation, utilising basic cardboards nets, to vacuum formed plastics.

3D CAD (SolidWorks)

3D CAD plays a large role in most design development projects. It allows for the every part to be fully realised, analysed, and assessed. The 3D CAD model also provides crucial data for prototyping and manufacture.
Brightworks are expert users of SolidWorks; a 3D CAD program that enables to us to create complex geometrical forms in a fast and cost effective manner.

Technical Innovation

Innovation is typically the root concept of most new product development projects. Whether it's in its infancy, or fully developed, Brightworks can take an idea and technically develop it into a fully realised product.

Mechanical Engineering

Over the years Brightworks has accrued a wealth of mechanical engineering expertise. We have successfully applied our knowledge of engineering principles, mechanical physics, maths and fluid dynamics to a variety of projects to improve its design or performance.
Brightworks are firm believers that the knowledge of these principles goes hand-in-hand with design. Efficient use of calculations to incorporate engineering principles into the design of a part will ultimately reduce development time and produce parts that will work and perform as intended.

FEA & Simulation

Finite Element Analysis (FEA) is a very useful computer based tool that can simulate how a product or component reacts to different real-world forces. This can be anything from vibration, temperature, fluid dynamics, and force. This tool can be used as an indication to whether a design will fail at a certain point or how it will react under a given load. This information is fed back into the design to improve its performance or strength. This ultimately provides confidence in a design before physical testing begins.

Design for Manufacture & Assembly

Brightworks' design methodology always incorporates design for manufacture and assembly as a concurrent activity that occurs throughout the design process. The end result is a product that is ready for manufacture, without the need for drastic changes at the end of the design process.
Brightworks always strive to add value to your project and drive down cost where possible. Our knowledge of manufacturing and assembly techniques allow us to design in clever ways to reduce production time, improve assembly methods and save you money.

Space Models

Space or block models are typically created during the early concept stage. These quick models are generally unfinished with no functionality, but provide useful information about proportion, size, and aesthetics at a relatively low cost. This basic level of model can be very useful at an early stage, where the client can usually hold and asses the product within the appropriate environment. Something which is very hard to accurately get a feel for from a CAD model.

Visual Models

Visual models vary from basic mock ups to production representations, but usually are intended to look like the finished product but have limited to no functionality. Visual models are crucial in gaining confidence in a chosen design and play a pivotal role in creating interest among investors, clients, or consumers.
Our extensive experience in 3D Printing/Rapid Prototyping techniques allows us to advise you on the best process to achieve the finish and quality you require. Be it SLA, SLS or CNC machining, we can prototype your product to the desired level of finish.

Development Models

These interim prototypes are commonly created along the development process. These are used to check the progress of the design, assess potential problem areas, and learn from any new design features.
Brightworks produce a range of development prototypes on a regular basis. Our knowledge of design and rapid prototyping techniques ensure we get the most out of every model produced. Each one of our models created has a defined purpose, allowing Brightworks and our clients to make clear and calculated decisions, to progress the project onto the next stage.

Test Rigs & Technical Prototypes

When a design contains complex mechanisms and electronics, it can be useful to create separate technical prototypes to test its functionality without the full cost of the other parts. Once isolated, these mechanisms can be easier to prototype and evaluate. The results can then be fed back into the full design. This may sometimes be the first stage of a project; to test the feasibility of a core idea before embarking on the design of the whole product.

Fully Functioning Models / Pre-Production

A fully functional model tends to be the final stage of prototyping and usually aims to incorporate all the features and functionality of the final production parts. These can be one-offs, or in most cases produced in small batches.
Batch production can be done at a prototyping stage through resin casting or prototype tooling, with a wider range of materials than rapid prototyping alone. These processes allow for multiple prototypes to be made to a high standard, without the significant investment of full production tooling.

Production Specification

When taking a product through to production, there can be a lot of documentation needed for the manufacturing partners and project admin. Brightworks' team of engineering designers are experts in creating production drawings to British Standards BS8888.
With the majority of manufacturing based outside of the UK, we understand the importance of clear and precise drawings so that information is not lost through communication errors. Our drawings provide all the data required for prototyping, production or tooling development, reducing the amount of correspondence required during a time when timescales are increasingly more demanding.

Jigs & Fixtures

At Brightworks we understand the process and complexities of manufacturing various parts. We have designed numerous jigs and fixtures to aid different areas such as assembly process, quality control, sorting and testing.

Supplier Sourcing

As part of Brightworks' comprehensive project management services, supplier sourcing is provided for any project requirement. Brightworks have a close network of professional prototyping and manufacturing companies that we have built an ongoing relationship with. This allows us to outsource specialist tasks to the best people for the job, while keeping costs down for our clients.

Material Selection, Testing & Validation

Material selection is usually a balance between physical/chemical performance and cost, and finding the right material for your product could mean the difference between success and failure. For some components, specifying the correct material is critically important: where the shape of a part and the material work closely together to provide a particular function or property.
At Brightworks we are not material specialists as such but we have a good working knowledge covering a wide variety of different materials. In particular we are very familiar with the extensive range of polymers, plastics and rubbers that are commercially available.

Manufacturing Liaison

Brightworks provide ongoing support throughout the production process, acting as a liaison with your manufacturer. This enables Brightworks to oversee the production of the parts and also respond to any queries or adjustments that may arise. If problems do arise during production, our close liaison with your preferred manufacturer enables changes to be made quickly and in a cost effective manner.

About us

Established in 2003, Brightworks Product Designers have almost 20 years’ experience in providing a wide range of quality new product development services.

We are an award-winning team of development consultants, mechanical designers and production engineers based in Bristol, offering our services throughout the entirety of the UK. We provide a flexible company structure which allows us to keep overheads to a minimum and meet the needs of our customers as productively and efficiently as possible.

Some of our main services here at Brightworks include creative concept generation, product styling, product visualisation, user understanding, ergonomics and usability, graphical user interface, product user testing, product graphic design, brand integration, packaging design, 3D CAD, technical innovation, mechanical engineering, FEA and simulation, design for manufacture and assembly, space models, visual models, development models, test rigs and technical prototypes, fully-functioning models, production specification, jigs and fixtures, supplier sourcing and more.

Over the years, we have built up strong relationships with clients who have praised our services for being reliable, efficient and professional. Some of these clients include well-established brands such as OptiNose, Glide Pharma, Aid Call, Anim Alarm, Limbs & Things, Clarks, Kelda Showers, XMOS, EcoEgg, Winnku, ICF Tech, Empak Ltd, Lansinoh, Avon Protection, EnModus, Forecourt Solutions and many more.

All products and services we provide are tailored to the exact specifications of our clients and we strive to exceed their expectations time and time again.

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