Company details for:

Charig Associates

(1)

24 Honister Gardens,
Stanmore,
Middlesex,
HA7 2EH,
United Kingdom

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Products

Grabbing Attention

Grabbing Attention

Highly focused, concise messages to grab attention, for example in email campaigns or social media posts
Demonstrating Your Thought Leadership

Demonstrating Your Thought Leadership

By researching and writing about market trends or new legislation that are driving the need for your products. For example, if you supply IoT components, you may want to develop an article about the likely impact of 5G on IoT system evolution.
Proving Your Value

Proving Your Value

Proving your value as a knowledgeable design resource for your customers.

In depth technical articles that your target engineers value as a design resource − enhancing their view of you as a preferred and trusted partner
Building Your Reputation

Building Your Reputation

Building your reputation as an established, reliable and innovative business partner.

By interviewing your customers on site and writing up the findings as case studies - providing real-world evidence of your commercial strength and ability to deliver
Developing Support Documentation

Developing Support Documentation

Brochures, data sheets, manuals
Magazine Articles

Magazine Articles

Portfolio Examples:

The power electronics industry in 2021 - turmoil and opportunity (Review of 2021)
Industry special - power electronics in cars
Charging solutions for electronic devices
Web Pages

Web Pages

Portfolio Examples:

5G FWA for enterprises & organizations
5G network resilience
Teldat ground to train and onboard rolling stock WAN connectivity
Teldat rolling stock WAN equipment & solutions
Thought Leadership Articles

Thought Leadership Articles

Portfolio Examples:

Bluetooth evolution
Improving maintenance and safety performance with IoT data tools
Wearable technology: what exactly is it, and why is it so popular?
Transistor types and circuits
Blog Posts

Blog Posts

Portfolio Examples:


A couple of diverse blog posts I wrote for specialist cable distributor FS Cables

The Battersea Power Station's redevelopment project
How laboratory testing assures the quality of our cables
Case Studies

Case Studies

Portfolio Examples:

Electronic Product Design & Test magazine published a case study I wrote for Cupio, titled ‘How AOI technology can boost productivity as component size shrinks, but count grows’.

Another case study (p14) looks at the International Tin Association's use of an automated x-ray inspection system to perform failure analyses for electronics manufacturing customers
White Papers

White Papers

Portfolio Examples:


The importance of a reliable service partner for data centre UPS installations
How to optimise your data centre’s uptime and how your UPS can contribute
UPS efficiency and its contribution to green data centres
eBook

eBook

Portfolio Examples:


‘Six common problems when testing slip rings’ is a downloadable guide about an electrical test system, available from the MK Test Systems website.
Press Release

Press Release

Portfolio Examples:


This press release, written for GradConn, describes their new secure lock coaxial micro connector

About us

Hello, I'm Nigel Charig.

In addition to being a technical copywriter, I also have a background in engineering.

I have been writing promotional copy and technical content for electronics, electrical, and software technology companies since 2004. As a degree-qualified professional engineer (B.Sc. (Hons), CEng, MIET), and earlier career in embedded system design and industrial automation, I bring a wealth of copywriting experience to the table.

Are you looking for technical copywriting that ensures your marketing goals are met?:

Engage your prospects' engineers with your products

You are valued as a supplier by their decision-makers

I can help. Here’s how it works:

Wide-Ranging Brand Experience
During the past two decades, I have worked directly and through marketing agencies with major electronics, electrical, software, and electrical brands in the UK, Europe, and North America.

It is possible for me to rapidly grasp the key factors affecting your market - and then to use these insights to convince engineers of the products' innovative value, and also to convince project managers to buy from you.

Cost-Effectively Profiled, 'Ad-Hoc' Technical Copywriter Service
On an hourly basis, you can use my services as needed. There is no need for a retainer.

A True Extension to your Marketing Department
Working closely with your technical and commercial product specialists, I can develop the right story - and then collaborate with your graphic designers, SEO analysts, and other disciplines to finish it.

Market & Technology Research
Providing ideas and context for your articles by researching industry and technology trends and standards.

Product Evaluation
Evaluation of development kits and other electronic equipment, reporting back and writing up the results. It has even been my pleasure to test a location-dependent advertising display for bus installations.
Charig Associates Website

Articles / Press Releases

Reviews

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