jane iredale, The Skin Care Make-up™ is just an extension of skincare. Introduced in 1994, the jane iredale range of mineral cosmetics was the first full make-up line to offer not just colour enhancement but real benefits to the skin. Free from the top three sensitizers – synthetic dyes, fragrance and chemical preservatives, the mineral make-up is loved by many celebrities and their make-up artists, regularly used on film and TV sets, in salons and spas, and is highly recommended by leading dermatologists and plastic surgeons worldwide.
As a former casting director and producer working with top actresses whose complexions had to be perfect, Jane Iredale saw the need for make-up that would offer not just colour enhancement but also benefits to the skin, and which would mask imperfections without irritation and not cause spots. In 1994 Jane set up Iredale Mineral Cosmetics and introduced the first full cosmetics line based on micronized minerals and made without fillers, perfume, chemical dyes or preservatives – to give flawless, long-lasting coverage with minimal product application.
Jane says the most beautiful cosmetic you can wear is a healthy skin. That's why everything she develops is a true extension of skin care. The make-up is not just a refinement of conventional make-up; it's a different technology. It's so effective it is recommended by plastic surgeons, dermatologists and skin care professionals, worn by celebrities and favoured by make-up artists for film, tv and bridal projects.
From her numerous shades of make-up base for every skin tone to her lip colours, sheers and glosses, lip and eye pencils, blushers, eye shadows, mascaras, primers, concealers and facial spritzers, Jane always includes extra natural ingredients in each product that are not found in conventional cosmetics. Her versatile range adds care to colour - conditioning, moisturising and protecting.
approvedbusiness.co.ukJane Iredale Tel: 0208 450 7111