Cudmore & Co Thrive with Help from i-Salon Marketing Solutions
19 November 2008
Case Study of how i-Salon Marketing Tools have helped Business Cudmore & Co salons have a great local reputation and a loyal client base, with clients travelling up to 30 miles to visit the salon regularly.
Customer Service Manager, Rebecca Kibble, explains how marketing features within i-salon™ have helped to make the salon much more profitable and improve the overall client experience…
“What we sell at Cudmore & Co is an experience, rather than just a treatment or service. From booking the appointment until the time they leave the salon, clients should feel relaxed and pampered. Perhaps more importantly, clients should know that they’re not forgotten once they’ve left the salon.
Client Marketing
We love the marketing features in i-salon. For us, it’s these which demonstrate true value for money and measurable return on investment. We can see a real difference in client retention, repeat bookings and reduced no shows. i-salon is a brilliant sales and marketing tool. We can identify opportunities, such as searching for all colour clients and offer related services as a promotion.
Performance Improvement
The information we are now capturing in i-salon can be used to plan, target and improve performance in all areas of the business. Text reminders, birthday cards and our appointment booking call-centre have all helped us to improve client retention but we’re finding new ways to use i-salon all the time. We use the text messaging feature to send appointment reminders and promotions, which has reduced our rate of no-shows by over 60%. This is the equivalent of around £850 of additional revenue! In 2006 we launched our Cudmore & Co Recognition Card to our top clients based on average yearly spend and number of appointments.
Managing Appointments
Before we started using the Call Centre facility, client calls would reach the receptionists at each salon. With no distractions, our call centre girls can advise clients of the available appointments at both salons. Calls are answered immediately, and the sound of ringing phones is no longer a disturbance for our clients in the salon.
Stock Management
i-salon is a complete salon management system, which means that every element of the running of our business is done through the system. i-salon accurately records stock used in the salon and all retail sales, so we know exactly what stock items we have at any one time. We can see slow moving stock and best sellers, using this information to re-organise the retail shelves, set minimum stock levels and reminders to re-order.
It is our aim to remain at the forefront of the salon industry, offering the latest treatments and services. We know that it is essential to keep up with the latest technology for our industry too. The ability to manage appointments across both salons and clever client marketing tools were key reasons for choosing i-salon.”
Other Press Releases By This Company
- 07/04/2011 - i-salon™ offers free iPad 2 to all new customers
- 03/04/2009 - i-salon making bookings a breeze
- 27/03/2009 - Cutting edge at The Cutting Studio
- 18/02/2009 - Integritys' charity cheer
- 30/01/2009 - Weymouth Beauty Salon wins £6,000 software prize
- 29/01/2009 - Hampshires' Waxworks thriving with i-salon
- 22/01/2009 - Medusas' magic
- 09/12/2008 - i-salon Customers take Top Trophies at The British Hairdressing Awards.
- 02/12/2008 - New Salon Bookings Manager Launched for Christmas
- 20/11/2008 - Cream of the Crop
- 19/11/2008 - Online Appointment Booking Increases in Popularity
