Website optimisation betters online Spread Betting website
04 March 2009
Award winning online betting website captures 70% of UKs' sports spread betting market.
The online betting company pride themselves on their innovation and currently cater for well over 45,000 spread betters.
Website optimisation specialists, Any Website Design, were required to write topical articles relating to upcoming sports events and optimise these events around spread betting in the UK.
The keywords provided had to be carefully placed in the text to ensure maximum results in online searches relating to the specific event and related spread betting. The article had to maintain the balance of optimisation and the readers' enjoyment, ensuring at all times that the article was targeting the reader, rather than the search engines.
Two of the website design specialists' copy writers were teamed for the project - both with a passion for sports and also a background in media writing English language and optimisation for search engines. It was challenging to produce an article that met both the requirements of the search engines and the needs of the reader so it was decided to focus more on the reader’s enjoyment than the keyword density to ensure that the article flowed well and maintained a journalistic style, whilst still achieving hits through search engines.
The articles maintained good levels of keywords population and the required density of keywords for a well optimised article. They were given a catchy title and uploaded to the online gaming website prior to sporting event they were based on. The articles were launched prior to the specific major sporting event to help drive traffic to the online spread betting facility on the client’s website.
Spread betting relates to various types of wagering the outcome of an event, where the pay-off is based on the accuracy of the wager, rather than a straight forward "win or lose" fixed odds outcome. The ‘spread’ is a range of possible outcomes, and the bet is made based on the outcome being above or below the spread.
The number of online gamblers in the UK is heading towards one million further to recent growth in the popularity of online betting in the UK. The level of risk in spread betting is much higher than in fixed odds or money-line betting with both the potential gains and losses being far greater than the original amount of money wagered. Rather than the Gambling Commission it is the Financial Services Authority that regulate spread betting in the UK.
