Email Marketing Tips and Tricks
04 September 2019
Are your marketing expenses very high? Are you looking for a new cheap and effective marketing method?
Then email marketing might be the perfect marketing method for you. Email marketing is the most direct and effective way of connecting with your leads and turning them into clients.What is Email Marketing?
Email marketing is a highly effective Digital Marketing strategy for sending emails to potential clients and customers. Effective email marketing turns potential clients into customers. Therefore, it turns one time buyers into loyal customers.
The Importance of Email Marketing
Email is the number one communication channel
Did you know that about 91% of consumers check their email on a daily basis? Email is the only communication channel that has that many people on it every day.
How to get started:
1. Choose the right email marketing platform
Firstly, it’s really important to pick the right email marketing platform for your company.
Click here to read our blog on the best email marketing services:
5 Best E-mail campaign services to use
2. FIND OUT WHO YOU’RE GOING TO SEND THE EMAILS TO
Are you allowed to send emails to the people you’re sending the e-mails to? We don’t recommend sending e-mails to people you got a business card from at a networking event unless you have permission. This is due to GDPR. GDPR means that you can’t email people without their consent. Otherwise, this doesn’t serve your company anyway.
People who are not interested in your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.
3. GROW YOUR EMAIL LIST
You could do this through a lead magnet. A lead magnet is something you give away for free in exchange for an e-mail address. This could be anything! Therefore, it doesn’t have to cost you money. For example, it could be a webinar, a coupon, a free trial or sample, a cheat sheet of tips and tricks and many more! As long as it’s free for the customer, it’s counted as a lead magnet.
You could also get these e-mails by having a newsletter where your customers can subscribe to. Make sure in this newsletter they will be the first to hear about new products and/or give them a special discount which only people who are subscribed to the newsletter have access to.
4. REMOVE INACTIVE SUBSCRIBERS TO KEEP YOUR E-MAIL MARKETING LIST FRESH
E-mailing your subscribers on a consistent basis is very important. This results in your list not going to stale. However, your e-mail subscribers can still go to stale. They might have changed their e-mail address, or just simply just lost interest in your company.
Before you delete your inactive subscribers, you could send them a last-ditch-effort e-mail to try and re-engage with your subscribers. For example, some people send a last-ditch-effort email to their inactive subscribers that say, “Do I bore you?” and asks if still like to stay subscribed. Some people respond, but all others get deleted.
Aside from removing subscribers who are no longer active, you should remove email addresses you get either hard or soft bounces when you are sending emails. These can be seen on the email software (e.g. MailChimp) when you look at how well the email campaign is going. The emails that are getting this warning will take up most of your email list so by removing them you will free up some space of potential customers that want your service/products.
5. TALK TO JUST ONE PERSON
When you write the draft for your subject line and your e-mail content, it’s normal to think of the big amount of people you’re sending this e-mail to. However, it’s more effective to write to an individual person to make your e-mail more personal.
If you want to write this way, you need to know the persona of your customer. You need to know what they desire, their problems, their likes, and their dislikes.
Spending a day or two to get to know your customers can help you find out what these are. This will not only help you with your e-mail marketing but also improving your products/services.
6. WRITE TO YOUR SUBSCRIBERS LIKE THEY’RE YOUR FRIEND
A phrase like ”We’re offering a sale to our customers” can come off as distant. A more personal phrase could be ”You really need to check this out” or ”Have you checked this out already?”.
This makes the e-mail seem more personal and will prevent your subscribers from simply deleting your e-mails. These days more and more people are looking for reasons to delete your e-mail. If you appeal to them on a personal level, you’ll have a better chance of getting them to read your e-mail.
NEED HELP?
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Email: contactus@snobmonkey.com
Telephone: 0800 368 9336
Other Press Releases By This Company
- 23/08/2022 - How to Use TikTok to Create Viral Content for Your Business
- 22/08/2022 - Top 6 Compelling Ways to Make a Creative Video Ad
- 17/01/2022 - How to: YouTube Marketing
- 17/01/2022 - YouTube Monetization: How does it work?
- 10/01/2022 - The Advantages and Disadvantages of YouTube
- 06/01/2022 - ECCo Pizza, The Best Pizza in London?
- 29/11/2021 - How to Build a Successful Brand Strategy that Lasts
- 29/11/2021 - The latest Instagram Update 2021
- 29/11/2021 - Epic Pies, so much more than just pies!
- 06/10/2021 - Artificial Intelligence (AI) transforming social media marketing
- 13/07/2021 - Is Instagram dying out?
- 13/07/2021 - GB & Co Cleaning Services – Your No. 1 Cleaning Company
- 06/05/2021 - How To Get Your Business Back On Track For 2021 Using Social Media Marketing
- 05/05/2021 - How To Use Reddit For Easy Market Research
- 05/05/2021 - Why is TikTok Popular?
- 05/05/2021 - 3 Reasons To Switch Your Web Hosting To SnobHost
- 10/02/2021 - How Copywriting Can Transform Your Business
- 14/10/2020 - Digital Marketing Solutions
- 17/02/2020 - Marketing for Healthcare Industry
- 17/02/2020 - What is RGB and CMYK Colour Model used for?
- 04/09/2019 - SEO Tips and Techniques for Content
- 04/09/2019 - SEO HTML Tags You Should be Doing on Your Website
- 04/09/2019 - The Advantages and Disadvantages of YouTube
- 09/07/2019 - Lead Magnets Tips and Tricks
- 09/07/2019 - Why hiring a pro is better than D.I.Y. WordPress creation
- 09/07/2019 - Digital Marketing: Why is it Important?
- 09/07/2019 - Which Adobe Program Do I Need?
- 09/07/2019 - How to Earn Customers Loyalty through Your E-Commerce Website?
- 04/01/2019 - Importance of Spelling and Grammar when Writing a Blog
- 04/01/2019 - How has Digitial Media affected Readers?
- 04/01/2019 - Importance of Logo and Branding Design
- 04/01/2019 - Where Would Video Editing Take Your Company?
- 10/07/2018 - HTTP or HTTPS – What’s the Difference?
- 10/07/2018 - Why is Google Analytics Important for Your Business?
- 10/07/2018 - Why have Multiple Social Media Accounts
