Grahame Gardner joins forces with Nursem skin care to support NHS staff
10 August 2021
A leading Leicester-based workwear provider has partnered with a cruelty-free skincare brand to pilot a scheme focused on helping therapeutic skin care land in the hands of NHS staff.
A leading Leicester-based workwear provider has partnered with a cruelty-free skincare brand to pilot a scheme focused on helping therapeutic skin care land in the hands of NHS staff.As the exclusive healthcare uniform partner of Nursem, Grahame Gardner is now helping them to reach their ‘promise’ of getting Nursem’s naturally-derived products into the hands of every nurse and midwife in the UK by 2025.
The soon-to-be launched pilot scheme will see Grahame Gardner distribute 350 free Nursem Promise packs with any qualifying NHS order, with each one equating to one month’s worth of Nursem products for up to 40 nurses/medical staff.
Each box contains four 500ml Caring Hand Cream Bottles, a co-branded message and Nursem branded pens and lanyards. By buying with Grahame Gardner, customers will help Nursem protect the hands of essential NHS staff and contribute to the Nursem Promise. Nursem, which appeared on the popular BBC show Dragon’s Den earlier this year, was born on a nursing ward.
Paediatric intensive care nurse, and Nursem co-founder, Antonia Philp, often came home with sore, cracked and bleeding hands from the constant hand washing needed to keep her young patients free from infection. Knowing that this problem affects nearly all nurses, Antonia and her husband Jonny started working on a hand cream formula. They wanted the product to be effective, natural and something nurses could use repeatedly throughout a busy shift.
After seven years, and a lot of help from nurses and scientists, they cracked it and launched Nursem in 2019. Gemma Puffer, from Grahame Gardner, said: “Here at Grahame Gardner, we have a long-standing relationship with the health and care sector providing high quality workwear. We recognize it’s important for us to diversify in this ever-changing market and we’re working on providing a more holistic offering for our hard working customers. So, we’re thrilled to add to these Nursem products to our portfolio and now be in a position to help provide some much-needed therapeutic skin care products from an exciting new UK company.
“What’s so special about Nursem is that the company is on a mission to give every nurse and midwife in the NHS free hand cream to protect and care for their hard-working hands. So, for every Nursem product you buy, including from us here at Grahame Gardner, they give a month’s worth of free Nursem to a nurse or a midwife.
We’re so pleased to be part of the Nursem journey, to be in a position to distribute free packs through our joint pilot scheme and also to be able to offer these products to our loyal customer base.” Ed Steven from Nursem, said: “We're delighted to be partnering with Grahame Gardner, a prestigious company, to help distribute our Nursem Promise packs directly into the hands of nurses and midwives.”
The Nursem range at Grahame Gardner includes a 75ml hand cream which is fast-absorbing and soothes and protects dry, a caring hand wash which is soap-free and a great alternative to harsh soaps, and a caring skin fix for those with super sore hands. All of which have been dermatologically tested for all skin types.
Founded in 1906 and based on London Road in Leicester, Grahame Gardner has grown to become one of the UK’s leading uniform specialists, catering for a diverse range of sectors including healthcare and veterinary, hospitality, beauty salons and spa wear.
For further information, visit: https://www.grahamegardner.co.uk/brands/nursem.html
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