High impact branding for breakthrough innovation!
14 July 2023
It’s always exciting when we get a new brief for a new identity especially when it’s a new innovation too.
Our client we have known for many years has developed a wrap that actually freezes in the fridge and keeps food, drinks and all sorts of things chilled for hours. Our brief was to create a new name and identity that clearly communicated the product and a design that would appeal to the key target audience (young families).The new brand name Polarap conveys the chill factor and ‘wrappability’ of the product - and it also rolls off the tongue very nicely! Our logo design has a bold and simple style reflecting the ease of use and the graphics use tones of blue and white to give frozen, ice cold cues.
The penguin characters (holding their ice-cold beers and packed lunches etc.) are engaging and help with appeal and memorability. It has an instant familiarity that makes it feel like an established brand and the perfect picnic partner!
Result: “DGI have helped us to deliver a very strong brand name and identity that’s absolutely perfect for our product. Although the brand is totally new it feels familiar and engaging and feedback from our consumers has been excellent.”
Thomas Hunt – Director, Polarap Ltd.
We’d love to help your brand so why not get in touch and let’s talk!
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