BaByliss 9000 Cordless Hair Straightener…
23 February 2024
Super proud of our gorgeous packaging we did for the BaByliss 9000 cordless hair straightener.
This breakthrough innovation delivers all the performance of electric straighteners with cordless freedom and convenience. Our brief was to create step change packaging within the hair styling market (taking cues from cosmetic categories) that engages consumers through a great 'unboxing experience'.Working closely with BaByliss and their suppliers, we created premium packaging that’s guaranteed to ‘wow’ consumers! The BaByliss 9000 identity and luxurious box features a bespoke illustration with the bird in flight designed to communicate the key benefit of styling freedom. The blossom and branches are printed in rose gold foil which gives premium cues and reflects the trim colours of the straighteners. Purchased online, the box arrives in a beautiful teal outer carton which hints at the unboxing experience to come…
Following the launch BaByliss 9000 received outstanding reviews from consumers and influencers. The packaging has received many compliments on social media and has proven
to be a key part of the offer, differentiating it from established competitors.
We’d love to help your brand so why not get in touch and let’s talk!
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