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THE ‘ALL ROUND’ RADIATOR FROM STELRAD

11 March 2010

We all know that men like curves, but forget about Marilyn Monroe or the perfect size10 because Stelrad’s new radiator is sure to turn heads.

Ideal Stelrad, the UKs' leading manufacturer of radiators, have launched Softline, a contemporary approach to traditional solutions that features a unique curved shaped grille for those looking for the ultimate in radiator design and performance at an affordable price. With 94 models available in a wide range of sizes and outputs, Stelrad Softline offers installers, developers and the new build sector a high quality and innovative radiator that can add a new dimension to any room in the home.

Dave Simpson, marketing director at Stelrad Radiators, said: “More homeowners than ever before are looking for radiators that create a focal point for their home and add style and warmth. However, for many, designer radiators are just too expensive to install. Our new Softline radiator is unique to the market, offering customers something completely new that bridges the gap between the standard and more expensive models available. Its unique curved top grille and end panels have been designed to eradicate any movement, providing a tight, professional fit."

The new Stelrad Softline range comes complete with all the features expected from a market leader. Combining the most sophisticated production resources in Europe and independent laboratory testing, the Softline performs to a maximum working pressure of 116psi (8 bar) and conforms to BS EN 442 – the European Standard for radiators. As a measure of the ‘all-round’ dependable quality and performance, the Stelrad Softline range also comes complete with a 10 year Manufacturer’s warranty.

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