Wall to Wall embraces social networking
19 March 2010
Linkedin, Facebook and Twitter all feature in Wall to Wall Communications' social networking portfolio.
You simply cannot avoid the lure of online social networking. Facebook, Twitter, Bebo, MySpace and Flickr are all over the news and the popular media every day. It seems that everyone with something to say is saying it in 40 characters or less across the World Wide Web. The BBC recently reported that their news journalists have been told they must make better use of social media as a resource tool in their reporting, whilst it has been reported in the USA that for the first time, Facebook has registered more visits in one week than Google.com. Bearing all of this in mind it would, in our opinion, be foolish not to get involved in this social networking phenomenon and all of the benefits.LinkedIn is a business-oriented social networking site which is growing in popularity rapidly. All members of the sales and marketing teams at Wall to Wall have profiles and our connections are increasing fast.
It is the perfect platform for business social networking because users opt-in to connect with people they have worked with. This means that everyone is happy to communicate and, even better than that, they want to talk business. You can ask for advice as well as having the opportunity to respond to other peoples’ queries.
LinkedIn is an excellent tool for business and is one we would recommend to all of our business partners. We welcome any new fans, followers, connections and friends to get in touch with us. We firmly believe that communication is the cornerstone of good customer service. Wall to Wall Communications remains open minded with regards to customer feedback and we're always looking for ways to improve our standard of service through listening to our clients.
We have joined Twitter in order to encourage open interaction between us and any interested party. Our followers include many of our clients, Wall to Wall employees, partner businesses, news agencies, walkie talkie enthusiasts and local organisations. Our Twitter account has proven to be invaluable for keeping an eye on our clients and seeing what they’re up to on a day to day basis. Allowing us to tailor our service, making sure we are there for them immediately should they need us.
An example of this occurred when one of our clients tweeted an announcement of a planned outdoor event. We saw the tweet immediately and called them to discuss their radio comms requirements straight away. This saved the client time and also gave us the opportunity to present them with a full radio comms solution before they had even had the time to worry about it. Twitter also allows us to share our news and to comment on issues affecting the radio comms industry.
Our Facebook fan page provides us with an informal platform which can be used for dialogue with clients and partners. They can ask questions, view photos and comment on our news. We use Facebook to promote the personal nature of Wall to Wall and embrace the opportunity to have fun with our ‘fans’. We are also planning to launch competitions and special offers on the Facebook fan page very soon. These will be exclusive to our fans and will provide an incentive to keep communicating on an informal basis.
Ideally we would like our Facebook page to be a two way thing. We will definitely avoid using it as a platform for ‘in your face’ advertising. One thing which has become clear in our discovery and investigation into the world of social networking is that good ‘netiquette’ is essential. The last thing we want to do is alienate or worse, irritate our ‘fans’.
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