The Shortcuts Health Check that aids Salons and Spas
09 November 2007
Shortcuts, the world standard in salon and spa software, have launched a brand new service called a Health Check. This ingenious solution evaluates how effectively salons and spas are using Shortcuts.
Shortcuts are the first salon software company to offer customers a reporting tool highlighting how well they are using their system. The Health Check covers 18 areas of Shortcuts. Some of these include: service set up, client retention, rebooking, stock, client card accuracy and many more critical sections. So, for example, with client card accuracy it will analyse the client database, and will report back important information on all clients, such as, the number and percentage of clients with: full addresses, client cards that are complete, the number of clients who have not visited in the last 12 months and so on and so forth.
It also uses industry standards to help measure the salons performance. One example of this is it compares professional stock usage versus retail stock. On average salons should not use more than 10% of their stock on the salon floor. It is this attention to detail that ensures salons can implement effective processes to ensure money is not wasted.
Each section then has its own easy to follow analysis, and it then evaluates the salon in each area on how well they have performed. Where the performance requires some improvement it offers remedies on how they can do this, for example suggesting some bespoke training.
Mike Sowden, Head of UK and European Operations, enthused, “Shortcuts can inform the salon how well they are performing across every area of their business, through its extensive reporting system. But now, thanks to the Health Check, we can analyse and report on how well they are using Shortcuts. With the Health Check it offers every salon the opportunity to review their performance. To ensure they are putting the correct data into the system as well as using industry standards to benchmark their salon.”
Francesco Group have utilised the Health Check and have been extremely impressed. “The Shortcuts system is already critical to our business giving us accurate information and analysis that helps us make the right decision time and again. But, this Health Check is great, as we can now analyse each franchisee and offer constructive feedback in how they use Shortcuts. We can understand where some salons might require further training to get them up to speed, as well as praising salons that are exploiting every aspect.” Commented Corinne Barker, the IT Manager at Francesco Group.
“As Marketing Manager for 31 salons, the Shortcuts’ Health Check provides key, targeted information in just one report. Whether we are looking to incentivise the new or increasing loyalty and spend, this is an invaluable tool.” Stated Jenni Brindley-Pye, Marketing Manager for the Francesco Group.
The Health Check is a great way to monitor performance over time. If a salon implemented this every six months it could clearly see where improvements are being made and where perhaps greater emphasis would be required to improve certain aspects. Now every Shortcuts salon and spa can ensure that they have a healthy glow every time they use Shortcuts.
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