25 November 2010 | Gower Publishing Ltd

New from Gower: Shopping 3.0

Customers don''t come into a shop because they have to or because they have no choice.

Customers enter a shop voluntarily because it is practical, attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be done.

Drawing on extensive research, Cor Molenaar, one of Europe''s leading authors on the intersection of marketing and technology, explores what modern shopping customers are looking for and what retailers (online, bricks and mortar or hybrid) can do to attract them.

It is a must-have guide for retailers, IT and marketing professionals, and advertising agencies. Shopping 3.0 (www.gowerpublishing.com/isbn/9781409417644) was published during November in hardback, priced at £19.99.

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